“I know how hard she works”: How Connor McDavid’s wife Lauren Kyle turned a business struggle into a five-venture empire while building her own path beyond the NHL spotlight | NHL News
Lauren Kyle McDavid had always known she wanted to build something of her own, but turning her creative ideas into successful businesses came with a learning curve. The wife of Edmonton Oilers captain Connor McDavid started with interior design before expanding into fashion, furniture, food and publishing. Behind that growth was a challenge she had to face early in her career: learning the business side of her creative work.That part of Lauren’s journey became more important as she took on more projects. By June 2025, she had several ventures under her name, while Connor had watched closely as she learned to turn her ideas into businesses. His support also came at a time when Lauren needed help taking her first company to the next level.
Connor McDavid saw how hard Lauren Kyle was working behind the scenes
Lauren spoke about her entrepreneurial journey in a June 8, 2025 interview with theScore. She explained that she had always pictured herself working for herself and had grown up around people who ran their own businesses. Her first major venture was Kyle & Co., an interior design company that gave her a place to turn her ideas into a career.However, creativity alone could not handle every part of running a growing company. Connor explained during the same theScore interview that creative people can sometimes struggle with the business side of their ideas. He had seen Lauren put considerable time and energy into Kyle & Co. and wanted to help her move the company forward.“I know how hard she works, and I know the time and energy that she puts into it,” Connor said while discussing Lauren’s business journey with theScore in June 2025.Connor had also given Lauren sessions with a business coach as a birthday gift a few years earlier. The support proved useful because Lauren wanted to grow beyond her first company without losing the creative side that had driven her from the beginning.Lauren later explained just how valuable that experience became for her. “Without my business coach, I definitely wouldn’t be able to have this many businesses at one time,” she told theScore in June 2025. She said the coaching helped change her mindset and gave her a better understanding of how to grow as an entrepreneur.
Lauren Kyle used that lesson to expand far beyond interior design
The business coaching became part of a much bigger change in Lauren’s career. By June 2025, her portfolio included Kyle & Co., Sports Club Atelier, Trove Living and Bar Trove, while she was also preparing a cookbook.Sports Club Atelier grew from Lauren’s interest in creating better-looking sports apparel. Trove Living gave her interior design work a furniture and showroom component, while Bar Trove brought her creative approach into the restaurant space in downtown Edmonton. Her cookbook followed the same idea by focusing on experiences such as dinner parties and girls’ weekends instead of simply dividing recipes into traditional categories.Lauren’s approach has remained consistent across those projects. She wants people to feel something when they enter a space, wear something she designed or experience something she created. That idea also explains why Connor has remained impressed by the work happening behind the scenes.“I get a front row seat to everything she’s building,” Connor said in theScore’s June 2025 profile.Lauren’s story is therefore about more than being Connor McDavid’s wife. She had to learn a side of business that did not come naturally to her, accepted help when she needed it and used that experience to build a much larger portfolio of her own.
