Apple’s launch of its first foldable phone, iPhone Duo has triggered a social media exchange between Samsung and Duolingo after Samsung compared Apple’s new foldable phone with its own foldable devices. What started as Samsung’s joke about Apple copying its technology quickly turned into a separate exchange with Duolingo, with the two brands trading posts over the iPhone Duo’s name and design. The posts have drawn millions of views on X, turning the iPhone Duo launch into another round of social media rivalry between major technology brands.
Samsung says Apple ‘copied us too’
Samsung Mobile US started sharing comments shortly after Apple unveiled the iPhone Duo. The Samsung Mobile US account posted on X (formerly Twitter):“I’m so sorry, @duolingo. They copied us too #Solidarity”The post was aimed at Duolingo because Apple’s new foldable phone uses the name Duo. Samsung was also referring to the foldable design, an area where the company has released Galaxy Z-series phones for several years.
Duolingo responds to Samsung
Duolingo quickly joined the exchange. The language-learning platform responded to Samsung:“when an ugly stranger calls you twin No Brand”Samsung then replied directly: “Ugly?? Watch your language…”Duolingo continued the joke, writing:“sorry twin heat of the moment twin.. please don’t break my app on your phones twin”The exchange turned the Samsung vs Duolingo interaction into a separate viral moment around Apple’s iPhone Duo launch.
Samsung and Apple have a long-running rivalry
Samsung and Apple have competed in the smartphone market for years, with both companies regularly using advertising and social media to target each other.Samsung has previously criticised Apple for adopting features that were already available on Galaxy phones. Apple, meanwhile, has continued to expand the iPhone lineup into new categories.Samsung later posted another message aimed at Apple: “Let us know when you’re done reheating our leftovers”“Not the bed side clock. It’s giving groundhog day,” the company shared in another post. “Making us wait? Fine. We’ll be over here, folding 3 ways,” reads another post.The comments were part of Samsung’s wider reaction to Apple’s iPhone launch on X.
