{"id":8695,"date":"2026-08-04T22:58:29","date_gmt":"2026-08-04T22:58:29","guid":{"rendered":"https:\/\/koshalsambada.in\/?p=8695"},"modified":"2026-08-04T22:58:29","modified_gmt":"2026-08-04T22:58:29","slug":"100-pure-stop-misleading-products-sale-fssai-tells-dabur-india-news","status":"publish","type":"post","link":"https:\/\/koshalsambada.in\/?p=8695","title":{"rendered":"&#8216;100% pure&#8217;? Stop misleading products&#8217; sale, FSSAI tells Dabur | India News"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<div class=\"e9jwa\">\n<div class=\"vdo_embedd\">\n<div class=\"GfdvZ\">\n<section class=\"_bIDB  clearfix id-r-component leadmedia undefined undefined  E9tg9 \" style=\"top:0px\">\n<div class=\"_bIDB\" data-ua-type=\"1\" onclick=\"stpPgtnAndPrvntDefault(event)\">\n<div class=\"ypVvZ\">\n<div class=\"WGttI\"><img src=\"https:\/\/static.toiimg.com\/thumb\/msid-132879429,imgsize-33896,width-400,height-225,resizemode-4\/representative-image.jpg\" alt=\"'100% pure'? Stop misleading products' sale, FSSAI tells Dabur\" title=\"FSSAI bars Dabur's 100 guarantee claims\" decoding=\"async\" fetchpriority=\"high\"\/><\/div>\n<\/div>\n<\/div>\n<div class=\"Ta7d_ img_cptn\"><span title=\"FSSAI bars Dabur's 100 guarantee claims\">FSSAI bars Dabur&#8217;s 100 guarantee claims<\/span><\/div>\n<\/section>\n<\/div><\/div>\n<\/div>\n<p>NEW DELHI: If a food label says &#8220;100% pure&#8221;, &#8220;100% natural&#8221; or &#8220;100% purity guaranteed&#8221;, consumers may still need to read it with caution. In one of its strongest actions against misleading food labels, Food Safety and Standards Authority of India (<a href=\"https:\/\/timesofindia.indiatimes.com\/topic\/fssai\" styleobj=\"[object Object]\" class=\"\" commonstate=\"[object Object]\" frmappuse=\"1\" target=\"_blank\" rel=\"noopener\">FSSAI<\/a>) has ordered Dabur India to stop selling a range of products carrying such claims, saying they violated food labelling regulations and could mislead buyers.<span class=\"id-r-component br\" data-pos=\"4\"\/>The order covers products that include organic honey, apple cider vinegar, virgin coconut oil, sesame oil, cow ghee, coconut water and coconut milk, marketed with claims such as &#8220;100% juice&#8221;, &#8220;100% purity&#8221; and &#8220;100% original&#8221;.<span class=\"id-r-component br\" data-pos=\"6\"\/>According to FSSAI, the company had made unauthorised organic claims, creating an impression of regulatory endorsement.<span class=\"id-r-component br\" data-pos=\"8\"\/>The regulator also found that some claims on the labels were not permitted under Food Safety and Standards (Advertising and Claims) Regulations, 2018.<span class=\"id-r-component br\" data-pos=\"12\"\/>FSSAI has directed the company to immediately stop the sale of the identified products, recall products already in the market within 15 days and submit a compliance report.<span class=\"id-r-component br\" data-pos=\"14\"\/>In a statement, Dabur said it believes the declarations on its product labels comply with the prevailing legal and regulatory framework and are consistent with long-standing industry practices. It said it stands by the purity and quality of its products and has never made misleading claims.<\/p>\n<div class=\"LEzX4\">\n<div class=\"PmOGb\">\n<p class=\"PSf84\">Share your thoughts in the comments<\/p>\n<\/div>\n<p><button type=\"button\" class=\"sUTYm \">Insightful<\/button><button type=\"button\" class=\"sUTYm \">Agree<\/button><button type=\"button\" class=\"sUTYm \">Disagree<\/button><button type=\"button\" class=\"sUTYm \">Skeptical<\/button><button type=\"button\" class=\"sUTYm \">Concerning<\/button><button type=\"button\" class=\"sUTYm \">Promising<\/button><button type=\"button\" class=\"sUTYm \">Worth Reading<\/button><button type=\"button\" class=\"sUTYm \">Big Development<\/button><\/p>\n<p><textarea class=\"T9MbS\" rows=\"1\" placeholder=\"Add your Thoughts...\"\/><button type=\"button\" class=\"ZW6JD \" disabled=\"\">Post Comment<\/button><\/p>\n<p class=\"swnca\">Be respectful \u00b7 <a href=\"https:\/\/www.indiatimes.com\/termsandcondition\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"gkv0P\">TOI community guidelines<\/a><\/p>\n<\/div>\n<p><span class=\"id-r-component br\" data-pos=\"18\"\/>Dabur said that it had begun removing the &#8220;100%&#8221; claims from product labels, advertisements and its website, in keeping with FSSAI&#8217;s observations, adding that many products have already been updated while others are in the process of transition.<span class=\"id-r-component br\" data-pos=\"20\"\/>It said that it is responding to the regulator, and will continue to engage constructively to resolve the matter.<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/timesofindia.indiatimes.com\/india\/100-pure-stop-misleading-products-sale-fssai-tells-dabur\/articleshow\/132879366.cms\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>FSSAI bars Dabur&#8217;s 100 guarantee claims NEW DELHI: If a food label says &#8220;100% pure&#8221;, &#8220;100% natural&#8221; or &#8220;100% purity guaranteed&#8221;, consumers may still need to read it with caution. In one of its strongest actions against misleading food labels, Food Safety and Standards Authority of India (FSSAI) has ordered Dabur India to stop selling [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8696,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"class_list":["post-8695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-31"],"magazineBlocksPostFeaturedMedia":{"thumbnail":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/08\/1785884310_representative-image.jpg","medium":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/08\/1785884310_representative-image.jpg","medium_large":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/08\/1785884310_representative-image.jpg","large":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/08\/1785884310_representative-image.jpg","1536x1536":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/08\/1785884310_representative-image.jpg","2048x2048":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/08\/1785884310_representative-image.jpg","blogsy-small":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/08\/1785884310_representative-image.jpg","blogsy-small-tall":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/08\/1785884310_representative-image.jpg","blogsy-small-square":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/08\/1785884310_representative-image.jpg","blogsy-small-masonry":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/08\/1785884310_representative-image.jpg","blogsy-medium":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/08\/1785884310_representative-image.jpg","blogsy-medium-masonry":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/08\/1785884310_representative-image.jpg","blogsy-large":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/08\/1785884310_representative-image.jpg","blogsy-wide":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/08\/1785884310_representative-image.jpg"},"magazineBlocksPostAuthor":{"name":"admin","avatar":"https:\/\/secure.gravatar.com\/avatar\/8709732a479614e7a8aa24d3eb1b239f30dc6d90c61464ed495001e7a469d856?s=96&d=mm&r=g"},"magazineBlocksPostCommentsNumber":"0","magazineBlocksPostExcerpt":"FSSAI bars Dabur&#8217;s 100 guarantee claims NEW DELHI: If a food label says &#8220;100% pure&#8221;, &#8220;100% natural&#8221; or &#8220;100% purity guaranteed&#8221;, consumers may still need to read it with caution. In one of its strongest actions against misleading food labels, Food Safety and Standards Authority of India (FSSAI) has ordered Dabur India to stop selling [&hellip;]","magazineBlocksPostCategories":["\u0b26\u0b47\u0b36 \u0b2c\u0b3f\u0b26\u0b47\u0b36"],"magazineBlocksPostViewCount":1,"magazineBlocksPostReadTime":2,"magazine_blocks_featured_image_url":{"full":["https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/08\/1785884310_representative-image.jpg",400,225,false],"medium":["https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/08\/1785884310_representative-image.jpg",300,169,false],"thumbnail":["https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/08\/1785884310_representative-image.jpg",150,84,false]},"magazine_blocks_author":{"display_name":"admin","author_link":"https:\/\/koshalsambada.in\/author\/admin"},"magazine_blocks_comment":0,"magazine_blocks_author_image":"https:\/\/secure.gravatar.com\/avatar\/8709732a479614e7a8aa24d3eb1b239f30dc6d90c61464ed495001e7a469d856?s=96&d=mm&r=g","magazine_blocks_category":"<a href=\"#\" class=\"category-link category-link-31\">\u0b26\u0b47\u0b36 \u0b2c\u0b3f\u0b26\u0b47\u0b36<\/a>","_links":{"self":[{"href":"https:\/\/koshalsambada.in\/index.php?rest_route=\/wp\/v2\/posts\/8695","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/koshalsambada.in\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/koshalsambada.in\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/koshalsambada.in\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/koshalsambada.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8695"}],"version-history":[{"count":0,"href":"https:\/\/koshalsambada.in\/index.php?rest_route=\/wp\/v2\/posts\/8695\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/koshalsambada.in\/index.php?rest_route=\/wp\/v2\/media\/8696"}],"wp:attachment":[{"href":"https:\/\/koshalsambada.in\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8695"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/koshalsambada.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8695"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/koshalsambada.in\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}