{"id":32618,"date":"2026-10-05T06:47:58","date_gmt":"2026-10-05T06:47:58","guid":{"rendered":"https:\/\/koshalsambada.in\/?p=32618"},"modified":"2026-10-05T06:47:58","modified_gmt":"2026-10-05T06:47:58","slug":"he-said-90-of-everything-is-crap-in-1953-what-theodore-sturgeon-really-meant-and-why-his-idea-matters-more-in-the-ai-age","status":"publish","type":"post","link":"https:\/\/koshalsambada.in\/?p=32618","title":{"rendered":"He said 90% of everything is \u201ccrap\u201d in 1953; what Theodore Sturgeon really meant and why his idea matters more in the AI age"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<div class=\"e9jwa\">\n<div class=\"vdo_embedd\">\n<div class=\"GfdvZ\">\n<section class=\"_bIDB  clearfix id-r-component leadmedia undefined undefined  E9tg9 \" style=\"top:0px\">\n<div class=\"_bIDB\" data-ua-type=\"1\" onclick=\"stpPgtnAndPrvntDefault(event)\">\n<div class=\"ypVvZ\">\n<div class=\"WGttI\"><img src=\"https:\/\/static.toiimg.com\/thumb\/msid-134686058,imgsize-90452,width-400,height-225,resizemode-4\/what-sturgeons-law-really-means-in-the-age-of-ai-content.jpg\" alt=\"He said 90% of everything is \u201ccrap\u201d in 1953; what Theodore Sturgeon really meant and why his idea matters more in the AI age\" title=\"What Sturgeon\u2019s Law Really Means in the Age of AI Content. (Photo: Emory University)\" decoding=\"async\" fetchpriority=\"high\"\/><\/div>\n<\/div>\n<\/div>\n<div class=\"Ta7d_ img_cptn\"><span title=\"What Sturgeon\u2019s Law Really Means in the Age of AI Content. (Photo: Emory University)\">What Sturgeon\u2019s Law Really Means in the Age of AI Content. (Photo: Emory University)<\/span><\/div>\n<\/section>\n<\/div><\/div>\n<\/div>\n<p>\u201c90% of everything is crap\u201d is one of those lines that is frequently repeated but rarely understood in its original context. The phrase is known as Sturgeon&#8217;s Law, named after American science fiction writer Theodore Sturgeon.<!-- --> But Sturgeon did not coin it to dismiss science fiction or suggest that most creative work was worthless.<span class=\"id-r-component br\" data-pos=\"3\"\/>He used the argument for almost the opposite reason. For years, Sturgeon had heard critics attack science fiction by pointing to its weakest examples and using them to condemn the entire genre. His response was simple: if 90% of science fiction is poor, then roughly 90% of everything else is poor too.<span class=\"id-r-component br\" data-pos=\"5\"\/><\/p>\n<p><h3>The argument behind Sturgeon&#8217;s Law<\/h3>\n<\/p>\n<p>At a 1953 science fiction convention in Philadelphia, Sturgeon reportedly challenged the way critics judged entire genres by their weakest material.<span class=\"id-r-component br\" data-pos=\"10\"\/>Mystery fiction could be judged by its finest work. Westerns had acclaimed novels and films. But science fiction, Sturgeon argued, was often represented by its most formulaic or poorly written examples.<span class=\"id-r-component br\" data-pos=\"12\"\/>His point was not that 90% of science fiction had actually been measured and found to be bad. The percentage was rhetorical. Sturgeon was turning the criticism back on those making it.<span class=\"id-r-component br\" data-pos=\"14\"\/>The argument was that judging an entire field by its worst work makes little sense because every field contains mediocre and poor work.<span class=\"id-r-component br\" data-pos=\"17\"\/><\/p>\n<p><h3>The 10% was always the important part<\/h3>\n<\/p>\n<p>Sturgeon&#8217;s argument became widely known as Sturgeon&#8217;s Law, although he also used another formulation: \u201cNothing is always absolutely so.\u201d<span class=\"id-r-component br\" data-pos=\"20\"\/>The better-known version survived because of its bluntness. But the underlying idea was more nuanced. The existence of bad work does not tell us whether a field is valuable. The important question is what can be found among its best work.<span class=\"id-r-component br\" data-pos=\"22\"\/>Philosopher Daniel Dennett later used a similar principle when discussing how fields should be criticised: if you want to challenge an area of work, engage with its strongest examples rather than its weakest ones.<span class=\"id-r-component br\" data-pos=\"25\"\/><\/p>\n<p><h3>What changed in the age of <keyword id=\"16971189\" type=\"General\" weightage=\"20\" keywordseo=\"AI-generated-content\" source=\"Orion\">AI-generated content<\/keyword>?<\/h3>\n<\/p>\n<p>Sturgeon&#8217;s argument has acquired a different relevance in the internet era, where the volume of published material has grown dramatically.<span class=\"id-r-component br\" data-pos=\"28\"\/>Before digital publishing, producing and distributing a book, magazine article or other creative work involved editors, publishers, printing costs and limited shelf space. A large amount of poor material existed, but much of it never reached a mass audience.<span class=\"id-r-component br\" data-pos=\"30\"\/>The internet removed many of those barriers. Generative AI has lowered some of them further, making it possible to produce large quantities of text quickly.<span class=\"id-r-component br\" data-pos=\"33\"\/>That does not prove that AI has increased the proportion of poor writing. But it does make the filtering problem more visible. Readers can now encounter enormous amounts of material before finding work worth their time.<span class=\"id-r-component br\" data-pos=\"35\"\/><\/p>\n<p><h3>Your 10% may not be mine<\/h3>\n<\/p>\n<p>There is another important part of Sturgeon&#8217;s thinking that often gets lost. In a later formulation, he suggested that the good part is the portion each person happens to like.<span class=\"id-r-component br\" data-pos=\"39\"\/>That makes the \u201c10%\u201d subjective. There is no universally agreed list of the best books, films, ideas or pieces of writing.<span class=\"id-r-component br\" data-pos=\"42\"\/>What one reader considers exceptional, another may find ordinary.<span class=\"id-r-component br\" data-pos=\"44\"\/>That changes the lesson of Sturgeon&#8217;s Law. The goal is not to spend all your time complaining about the 90%. It is to become better at finding the 10% that matters to you.<span class=\"id-r-component br\" data-pos=\"46\"\/>In a world where creating and publishing have become easier, that ability to choose may matter as much as the ability to create.<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/timesofindia.indiatimes.com\/education\/news\/he-said-90-of-everything-is-crap-in-1953-what-theodore-sturgeon-really-meant-and-why-his-idea-matters-more-in-the-ai-age\/articleshow\/134686028.cms\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What Sturgeon\u2019s Law Really Means in the Age of AI Content. (Photo: Emory University) \u201c90% of everything is crap\u201d is one of those lines that is frequently repeated but rarely understood in its original context. The phrase is known as Sturgeon&#8217;s Law, named after American science fiction writer Theodore Sturgeon. But Sturgeon did not coin [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":32619,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"class_list":["post-32618","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-31"],"magazineBlocksPostFeaturedMedia":{"thumbnail":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/10\/what-sturgeons-law-really-means-in-the-age-of-ai-content.jpg","medium":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/10\/what-sturgeons-law-really-means-in-the-age-of-ai-content.jpg","medium_large":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/10\/what-sturgeons-law-really-means-in-the-age-of-ai-content.jpg","large":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/10\/what-sturgeons-law-really-means-in-the-age-of-ai-content.jpg","1536x1536":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/10\/what-sturgeons-law-really-means-in-the-age-of-ai-content.jpg","2048x2048":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/10\/what-sturgeons-law-really-means-in-the-age-of-ai-content.jpg","blogsy-small":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/10\/what-sturgeons-law-really-means-in-the-age-of-ai-content.jpg","blogsy-small-tall":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/10\/what-sturgeons-law-really-means-in-the-age-of-ai-content.jpg","blogsy-small-square":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/10\/what-sturgeons-law-really-means-in-the-age-of-ai-content.jpg","blogsy-small-masonry":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/10\/what-sturgeons-law-really-means-in-the-age-of-ai-content.jpg","blogsy-medium":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/10\/what-sturgeons-law-really-means-in-the-age-of-ai-content.jpg","blogsy-medium-masonry":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/10\/what-sturgeons-law-really-means-in-the-age-of-ai-content.jpg","blogsy-large":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/10\/what-sturgeons-law-really-means-in-the-age-of-ai-content.jpg","blogsy-wide":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/10\/what-sturgeons-law-really-means-in-the-age-of-ai-content.jpg"},"magazineBlocksPostAuthor":{"name":"admin","avatar":"https:\/\/secure.gravatar.com\/avatar\/8709732a479614e7a8aa24d3eb1b239f30dc6d90c61464ed495001e7a469d856?s=96&d=mm&r=g"},"magazineBlocksPostCommentsNumber":"0","magazineBlocksPostExcerpt":"What Sturgeon\u2019s Law Really Means in the Age of AI Content. (Photo: Emory University) \u201c90% of everything is crap\u201d is one of those lines that is frequently repeated but rarely understood in its original context. The phrase is known as Sturgeon&#8217;s Law, named after American science fiction writer Theodore Sturgeon. But Sturgeon did not coin [&hellip;]","magazineBlocksPostCategories":["\u0b26\u0b47\u0b36 \u0b2c\u0b3f\u0b26\u0b47\u0b36"],"magazineBlocksPostViewCount":2,"magazineBlocksPostReadTime":3,"magazine_blocks_featured_image_url":{"full":["https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/10\/what-sturgeons-law-really-means-in-the-age-of-ai-content.jpg",400,225,false],"medium":["https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/10\/what-sturgeons-law-really-means-in-the-age-of-ai-content.jpg",300,169,false],"thumbnail":["https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/10\/what-sturgeons-law-really-means-in-the-age-of-ai-content.jpg",150,84,false]},"magazine_blocks_author":{"display_name":"admin","author_link":"https:\/\/koshalsambada.in\/author\/admin"},"magazine_blocks_comment":0,"magazine_blocks_author_image":"https:\/\/secure.gravatar.com\/avatar\/8709732a479614e7a8aa24d3eb1b239f30dc6d90c61464ed495001e7a469d856?s=96&d=mm&r=g","magazine_blocks_category":"<a href=\"#\" class=\"category-link category-link-31\">\u0b26\u0b47\u0b36 \u0b2c\u0b3f\u0b26\u0b47\u0b36<\/a>","_links":{"self":[{"href":"https:\/\/koshalsambada.in\/index.php?rest_route=\/wp\/v2\/posts\/32618","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/koshalsambada.in\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/koshalsambada.in\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/koshalsambada.in\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/koshalsambada.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=32618"}],"version-history":[{"count":0,"href":"https:\/\/koshalsambada.in\/index.php?rest_route=\/wp\/v2\/posts\/32618\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/koshalsambada.in\/index.php?rest_route=\/wp\/v2\/media\/32619"}],"wp:attachment":[{"href":"https:\/\/koshalsambada.in\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=32618"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/koshalsambada.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=32618"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/koshalsambada.in\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=32618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}