{"id":31447,"date":"2026-10-02T08:21:44","date_gmt":"2026-10-02T08:21:44","guid":{"rendered":"https:\/\/koshalsambada.in\/?p=31447"},"modified":"2026-10-02T08:21:44","modified_gmt":"2026-10-02T08:21:44","slug":"when-steve-jobs-hid-his-porsche-as-he-didnt-want-to-make-next-the-company-apple-bought-years-later-look-like","status":"publish","type":"post","link":"https:\/\/koshalsambada.in\/?p=31447","title":{"rendered":"When Steve Jobs &#8216;hid&#8217; his Porsche as he didn&#8217;t want to make NeXT, the company Apple bought years later, look like &#8230;"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<div class=\"e9jwa\">\n<div class=\"vdo_embedd\">\n<div class=\"GfdvZ\">\n<section class=\"_bIDB  clearfix id-r-component leadmedia undefined undefined  E9tg9 \" style=\"top:0px\">\n<div class=\"_bIDB\" data-ua-type=\"1\" onclick=\"stpPgtnAndPrvntDefault(event)\">\n<div class=\"ypVvZ\">\n<div class=\"WGttI\"><img src=\"https:\/\/static.toiimg.com\/thumb\/msid-134632495,imgsize-37406,width-400,height-225,resizemode-4\/steve-jobs-apple.jpg\" alt=\"When Steve Jobs 'hid' his Porsche as he didn't want to make NeXT, the company Apple bought years later, look like ...\" decoding=\"async\" fetchpriority=\"high\"\/><\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div><\/div>\n<\/div>\n<p>While they are all on the same page when it comes to the company\u2019s products, two of Apple\u2019s CEOs across the decades have opposite approaches to the same German sports car maker. Back in 1987, Steve Jobs rushed to hide his Porsche ahead of an investor pitch because he didn&#8217;t want his struggling startup, NeXT, to look flush with cash.<!-- --> Nearly forty years later, Apple\u2019s newly appointed chief executive, John Ternus, owns one of the rarest track-only Porsches ever built, and regularly pushes it to its limits on California racetracks.<span class=\"id-r-component br\" data-pos=\"3\"\/><\/p>\n<p><h2><b>The day Steve Jobs \u2018hid\u2019 his Porsche<\/b><\/h2>\n<\/p>\n<p>The story of Jobs\u2019 car cover-up dates to his post-Apple venture, NeXT, which Apple eventually acquired years later to form the software base of OS X. According to former NeXT engineer Randy Adams, Jobs came running into the workspace right before billionaire businessman Ross Perot arrived for an investment meeting:<span class=\"id-r-component br\" data-pos=\"6\"\/>\u201cRandy, we have to hide the Porsches,\u201d Jobs said.<span class=\"id-r-component br\" data-pos=\"10\"\/>Up until that morning, Jobs and Adams had been parking their personal vehicles diagonally across three parking stalls to safeguard the paint from door dings. Concerned that pulling up to an office flanked by luxury sports cars would give Perot the impression that the young enterprise did not need cash, Jobs had the vehicles moved out of sight behind NeXT&#8217;s Palo Alto building.<span class=\"id-r-component br\" data-pos=\"12\"\/>The low-profile appearance did the trick: Perot went on to inject $20 million into the company.<span class=\"id-r-component br\" data-pos=\"15\"\/><\/p>\n<p><h2><b>John Ternus and his the 700-horsepower Porsche 935<\/b><\/h2>\n<\/p>\n<p>While Jobs viewed his car as a financial signal that needed to disappear during negotiations, Ternus engages with the brand in an entirely different setting: amateur motorsport. According to Motor1, Ternus owns one of only 77 units of the track-exclusive Porsche 935. Based on the 991-generation 911 GT2 RS, the vehicle carries an original base price topping $800,000 (\u20ac701,948 before taxes) and packs serious mechanical muscle.<span class=\"id-r-component br\" data-pos=\"19\"\/>Its engine output is 700 horsepower via a 3.8-liter twin-turbocharged flat-six and it has a lightweight frame of 3,042 pounds (around 1380 kg). It is not street-legal and lacks conventional race championship homologation, making it strictly an instrument for private track events, Clubsport sessions and driver clinics.<span class=\"id-r-component br\" data-pos=\"21\"\/>Rather than locking the vehicle away in a showroom as a static financial asset, Ternus runs the car at WeatherTech Raceway Laguna Seca. <!-- -->As reported by The Wall Street Journal, he has clocked lap times under 1 minute and 40 seconds \u2013 a quick pace for a non-professional driver.<span class=\"id-r-component br\" data-pos=\"25\"\/><\/p>\n<p><h2>Engineering Roots and High-Performance DNA<\/h2>\n<\/p>\n<p>Ternus\u2019s passion for circuit racing mirrors his technical background. Before stepping into the CEO role on September 1, 2026, he built his career through mechanical engineering. He graduated with a mechanical engineering degree from the University of Pennsylvania, worked as a mechanical engineer prior to joining Apple in 2001; Promoted to vice president of hardware engineering in 2013 and joined Apple\u2019s executive leadership team in 2021.<span class=\"id-r-component br\" data-pos=\"30\"\/>An active follower of Formula 1 and competitive motorsport, with Apple services head Eddy Cue previously highlighting Ternus\u2019s participation in amateur track driving.<span class=\"id-r-component br\" data-pos=\"32\"\/>While Jobs saw the sports car as an image liability to conceal behind an office wall, Ternus treats the ultra-rare machine as an engineering outlet.<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/timesofindia.indiatimes.com\/technology\/tech-news\/when-steve-jobs-hid-his-porsche-as-he-didnt-want-to-make-next-the-company-apple-bought-years-later-look-like-\/articleshow\/134632466.cms\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>While they are all on the same page when it comes to the company\u2019s products, two of Apple\u2019s CEOs across the decades have opposite approaches to the same German sports car maker. Back in 1987, Steve Jobs rushed to hide his Porsche ahead of an investor pitch because he didn&#8217;t want his struggling startup, NeXT, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":31448,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"class_list":["post-31447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-31"],"magazineBlocksPostFeaturedMedia":{"thumbnail":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/10\/steve-jobs-apple.jpg","medium":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/10\/steve-jobs-apple.jpg","medium_large":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/10\/steve-jobs-apple.jpg","large":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/10\/steve-jobs-apple.jpg","1536x1536":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/10\/steve-jobs-apple.jpg","2048x2048":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/10\/steve-jobs-apple.jpg","blogsy-small":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/10\/steve-jobs-apple.jpg","blogsy-small-tall":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/10\/steve-jobs-apple.jpg","blogsy-small-square":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/10\/steve-jobs-apple.jpg","blogsy-small-masonry":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/10\/steve-jobs-apple.jpg","blogsy-medium":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/10\/steve-jobs-apple.jpg","blogsy-medium-masonry":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/10\/steve-jobs-apple.jpg","blogsy-large":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/10\/steve-jobs-apple.jpg","blogsy-wide":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/10\/steve-jobs-apple.jpg"},"magazineBlocksPostAuthor":{"name":"admin","avatar":"https:\/\/secure.gravatar.com\/avatar\/8709732a479614e7a8aa24d3eb1b239f30dc6d90c61464ed495001e7a469d856?s=96&d=mm&r=g"},"magazineBlocksPostCommentsNumber":"0","magazineBlocksPostExcerpt":"While they are all on the same page when it comes to the company\u2019s products, two of Apple\u2019s CEOs across the decades have opposite approaches to the same German sports car maker. Back in 1987, Steve Jobs rushed to hide his Porsche ahead of an investor pitch because he didn&#8217;t want his struggling startup, NeXT, [&hellip;]","magazineBlocksPostCategories":["\u0b26\u0b47\u0b36 \u0b2c\u0b3f\u0b26\u0b47\u0b36"],"magazineBlocksPostViewCount":1,"magazineBlocksPostReadTime":3,"magazine_blocks_featured_image_url":{"full":["https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/10\/steve-jobs-apple.jpg",400,225,false],"medium":["https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/10\/steve-jobs-apple.jpg",300,169,false],"thumbnail":["https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/10\/steve-jobs-apple.jpg",150,84,false]},"magazine_blocks_author":{"display_name":"admin","author_link":"https:\/\/koshalsambada.in\/author\/admin"},"magazine_blocks_comment":0,"magazine_blocks_author_image":"https:\/\/secure.gravatar.com\/avatar\/8709732a479614e7a8aa24d3eb1b239f30dc6d90c61464ed495001e7a469d856?s=96&d=mm&r=g","magazine_blocks_category":"<a href=\"#\" class=\"category-link category-link-31\">\u0b26\u0b47\u0b36 \u0b2c\u0b3f\u0b26\u0b47\u0b36<\/a>","_links":{"self":[{"href":"https:\/\/koshalsambada.in\/index.php?rest_route=\/wp\/v2\/posts\/31447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/koshalsambada.in\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/koshalsambada.in\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/koshalsambada.in\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/koshalsambada.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=31447"}],"version-history":[{"count":0,"href":"https:\/\/koshalsambada.in\/index.php?rest_route=\/wp\/v2\/posts\/31447\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/koshalsambada.in\/index.php?rest_route=\/wp\/v2\/media\/31448"}],"wp:attachment":[{"href":"https:\/\/koshalsambada.in\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=31447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/koshalsambada.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=31447"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/koshalsambada.in\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=31447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}