{"id":29561,"date":"2026-09-27T23:39:25","date_gmt":"2026-09-27T23:39:25","guid":{"rendered":"https:\/\/koshalsambada.in\/?p=29561"},"modified":"2026-09-27T23:39:25","modified_gmt":"2026-09-27T23:39:25","slug":"festive-shopping-to-pinch-as-iran-war-sets-ac-tv-prices-on-fire","status":"publish","type":"post","link":"https:\/\/koshalsambada.in\/?p=29561","title":{"rendered":"Festive shopping to pinch as Iran war sets AC, TV prices on fire"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<div class=\"e9jwa\">\n<div class=\"vdo_embedd\">\n<div class=\"GfdvZ\">\n<section class=\"_bIDB  clearfix id-r-component leadmedia undefined undefined  E9tg9 \" style=\"top:0px\">\n<div class=\"_bIDB\" data-ua-type=\"1\" onclick=\"stpPgtnAndPrvntDefault(event)\">\n<div class=\"ypVvZ\">\n<div class=\"WGttI\"><img src=\"https:\/\/static.toiimg.com\/thumb\/msid-134528889,imgsize-124660,width-400,height-225,resizemode-4\/tvs-air-conditioners-set-to-get-costlier-as-component-freight-costs-squeeze-margins.jpg\" alt=\"Festive shopping to pinch as Iran war sets AC, TV prices on fire\" title=\"Consumer durables get costlier: Blue Star raises AC prices by 8%, others plan hikes\" decoding=\"async\" fetchpriority=\"high\"\/><\/div>\n<\/div>\n<\/div>\n<div class=\"Ta7d_ img_cptn\"><span title=\"Consumer durables get costlier: Blue Star raises AC prices by 8%, others plan hikes\">Consumer durables get costlier: Blue Star raises AC prices by 8%, others plan hikes<\/span><\/div>\n<\/section>\n<\/div><\/div>\n<\/div>\n<p>NEW DELHI: Festive shopping for a new fridge or air-conditioner is set to cost more, with consumer durable makers raising prices as higher component and freight costs, compounded by shipping delays, squeeze margins.<span class=\"id-r-component br\" data-pos=\"2\"\/>Blue Star has raised air-conditioner prices by 8%, managing director B Thiagarajan said. Thomson India plans to raise prices by 10% across categories after Oct, while Intex Technologies is holding off on a broad increase to support festive sales. Haier and Daikin have also raised prices or are preparing to announce increases.<span class=\"id-r-component br\" data-pos=\"4\"\/>&#8220;Commodity prices have been going up because of war and that has been a big factor,&#8221; Thiagarajan said. <!-- -->Demand for copper from electric vehicles and data centres was also contributing to pressure, he added.<span class=\"id-r-component br\" data-pos=\"9\"\/>The latest revisions follow increases ahead of summer. Blue Star had raised prices by 8-10% in mid-Feb, while Daikin announced increases of up to 12% from April, depending on the model. Higher input costs, currency movements and revised energy-efficiency norms were among the reasons cited. For TV and appliance manufacturers, the pressure extends beyond metals.<span class=\"id-r-component br\" data-pos=\"12\"\/>&#8220;The consumer durables industry is facing pressure from both sides &#8211; sharply higher input costs and significant supply-chain disruptions,&#8221; said Thomson India CEO Avneet Singh Marwah.<span class=\"id-r-component br\" data-pos=\"14\"\/>Memory, plastics, metals and open-cell panels have become substantially costlier, alongside freight, he said. Shipments are facing port delays of at least 20-30 days, disrupting inventory planning and production schedules. <!-- -->Manufacturers have absorbed much of the burden so far, but that is becoming difficult to sustain, Marwah said. &#8220;As a result, price corrections across categories such as televisions and appliances are becoming inevitable.<!-- -->&#8220;<span class=\"id-r-component br\" data-pos=\"19\"\/>However, companies are weighing the need to protect margins against the risk of discouraging buyers during the festive season.<span class=\"id-r-component br\" data-pos=\"22\"\/>&#8220;We are not looking at a broad-based price increase at this stage,&#8221; said Keshav Bansal, director, Intex Technologies.<span class=\"id-r-component br\" data-pos=\"25\"\/>Bansal said memory-chip costs were weighing on televisions, while commodities, energy, petrochemicals and currency movements were affecting air conditioners and other appliances.<span class=\"id-r-component br\" data-pos=\"27\"\/>&#8220;Rather than passing this on to consumers, we&#8217;re absorbing a significant part of these pressures,&#8221; he said. Intex is using Smart TV bundles, extended panel warranties on select large-screen models, retailer schemes and financing options to encourage upgrades. &#8220;Consumers today are willing to spend but are looking more closely at the value they receive,&#8221; Bansal said.<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/timesofindia.indiatimes.com\/business\/india-business\/shipments-facing-port-delays-of-up-to-a-month\/articleshow\/134528881.cms\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Consumer durables get costlier: Blue Star raises AC prices by 8%, others plan hikes NEW DELHI: Festive shopping for a new fridge or air-conditioner is set to cost more, with consumer durable makers raising prices as higher component and freight costs, compounded by shipping delays, squeeze margins.Blue Star has raised air-conditioner prices by 8%, managing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":29562,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"class_list":["post-29561","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-31"],"magazineBlocksPostFeaturedMedia":{"thumbnail":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/09\/tvs-air-conditioners-set-to-get-costlier-as-component-freight-costs-squeeze-margins.jpg","medium":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/09\/tvs-air-conditioners-set-to-get-costlier-as-component-freight-costs-squeeze-margins.jpg","medium_large":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/09\/tvs-air-conditioners-set-to-get-costlier-as-component-freight-costs-squeeze-margins.jpg","large":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/09\/tvs-air-conditioners-set-to-get-costlier-as-component-freight-costs-squeeze-margins.jpg","1536x1536":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/09\/tvs-air-conditioners-set-to-get-costlier-as-component-freight-costs-squeeze-margins.jpg","2048x2048":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/09\/tvs-air-conditioners-set-to-get-costlier-as-component-freight-costs-squeeze-margins.jpg","blogsy-small":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/09\/tvs-air-conditioners-set-to-get-costlier-as-component-freight-costs-squeeze-margins.jpg","blogsy-small-tall":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/09\/tvs-air-conditioners-set-to-get-costlier-as-component-freight-costs-squeeze-margins.jpg","blogsy-small-square":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/09\/tvs-air-conditioners-set-to-get-costlier-as-component-freight-costs-squeeze-margins.jpg","blogsy-small-masonry":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/09\/tvs-air-conditioners-set-to-get-costlier-as-component-freight-costs-squeeze-margins.jpg","blogsy-medium":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/09\/tvs-air-conditioners-set-to-get-costlier-as-component-freight-costs-squeeze-margins.jpg","blogsy-medium-masonry":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/09\/tvs-air-conditioners-set-to-get-costlier-as-component-freight-costs-squeeze-margins.jpg","blogsy-large":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/09\/tvs-air-conditioners-set-to-get-costlier-as-component-freight-costs-squeeze-margins.jpg","blogsy-wide":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/09\/tvs-air-conditioners-set-to-get-costlier-as-component-freight-costs-squeeze-margins.jpg"},"magazineBlocksPostAuthor":{"name":"admin","avatar":"https:\/\/secure.gravatar.com\/avatar\/8709732a479614e7a8aa24d3eb1b239f30dc6d90c61464ed495001e7a469d856?s=96&d=mm&r=g"},"magazineBlocksPostCommentsNumber":"0","magazineBlocksPostExcerpt":"Consumer durables get costlier: Blue Star raises AC prices by 8%, others plan hikes NEW DELHI: Festive shopping for a new fridge or air-conditioner is set to cost more, with consumer durable makers raising prices as higher component and freight costs, compounded by shipping delays, squeeze margins.Blue Star has raised air-conditioner prices by 8%, managing [&hellip;]","magazineBlocksPostCategories":["\u0b26\u0b47\u0b36 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