![\"Microsoft](\"https:\/\/static.toiimg.com\/thumb\/msid-134475060,imgsize-56600,width-400,height-225,resizemode-4\/satya-nadella.jpg\" "\\"Microsoft")
<\/div>\n<\/div>\n<\/div>\nMicrosoft is changing how it communicates with the outside world. The company is moving its communications team out of its marketing organisation and into the corporate, external and legal affairs group led by Vice Chair and President Brad Smith, according to internal memos from Smith and CEO Satya Nadella<\/a>. The bigger change, however, may be how Microsoft employees speak for the company. Nadella said the company wants engineers, sellers, partners and other employees who are close to its products and customers to play a bigger role in telling Microsoft’s story.\u201cWe will likely have more employees and executives acting as part of Microsoft\u2019s public voice, including on social media,\u201d Smith wrote in his memo.<\/p>\n Microsoft CEO Satya Nadella described the communications shake-up as a response to a media environment that has become \u201cincreasingly fragmented and noisier than ever.\u201d Instead of relying mainly on a central communications team to shape Microsoft’s public messaging, the CEO wants people closer to the company’s work to have a greater role.\u201cIn many ways, the people closest to the work have the best opportunity to shape how Microsoft is understood,\u201d Nadella wrote. He said Microsoft wants engineers, sellers, partners and others \u201cclosest to our products and customers\u201d to become \u201can even bigger part of how we tell our story, all connected by a shared strategy and set of principles.\u201dNadella added: \u201cWe will learn, we will experiment, and we will evolve. There is a fundamentally new way to think about communications, and this team will be central to building it.\u201d<\/p>\n Under the new structure, Microsoft’s communications function will sit within the organisation led by President Brad Smith rather than under marketing. Smith’s organisation handles Microsoft’s legal, regulatory and public policy work, including antitrust matters, litigation and government relations.The communications team will therefore sit alongside these functions, although Microsoft plans to continue coordination between communications and marketing.Satya Nadella described Smith as one of the few Microsoft leaders who \u201cembody Microsoft\u2019s voice\u201d authentically. He also praised Smith’s \u201crare ability to communicate complex ideas with clarity, conviction, and trust.\u201d<\/p>\n The restructuring also changes the role of longtime Microsoft communications chief Frank X. Shaw. Shaw announced earlier this month that he would leave Microsoft at the end of the year after more than two decades with the company. He will now step away from his current responsibilities and serve as an adviser to Smith and interim communications leader Brent Colburn during the transition.Microsoft said Shaw will remain with the company through the end of the year. Shaw described the latest development as the formalisation of the plan that had already been announced.Microsoft said Shaw \u201chas been a trusted counselor and leader at Microsoft for more than two decades, and we\u2019re grateful he will continue to act as an advisor during the transition.\u201dSatya Nadella also thanked Shaw for his contribution. He said Shaw has \u201cmade tremendous contributions to the company and to our communications function over the last 17+ years\u201d and has been \u201ca great source of counsel to our leadership team and to me personally, across the company\u2019s biggest moments.\u201dSmith also praised Shaw, saying he had \u201cworked as closely with him as almost anyone\u201d over the years. Smith added that Shaw’s \u201cenduring impact on Microsoft and this team will be felt for years to come. I will miss him.\u201d<\/div>\n Microsoft CEO Satya Nadella described the communications shake-up as a response to a media environment Microsoft is changing how it communicates with the outside world. The company is moving its communications team out of its marketing organisation and into the corporate, external and legal affairs group led by Vice Chair and President Brad Smith, according […]<\/p>\n","protected":false},"author":1,"featured_media":28466,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"class_list":["post-28465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-31"],"magazineBlocksPostFeaturedMedia":{"thumbnail":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/09\/1790313396_satya-nadella.jpg","medium":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/09\/1790313396_satya-nadella.jpg","medium_large":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/09\/1790313396_satya-nadella.jpg","large":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/09\/1790313396_satya-nadella.jpg","1536x1536":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/09\/1790313396_satya-nadella.jpg","2048x2048":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/09\/1790313396_satya-nadella.jpg","blogsy-small":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/09\/1790313396_satya-nadella.jpg","blogsy-small-tall":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/09\/1790313396_satya-nadella.jpg","blogsy-small-square":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/09\/1790313396_satya-nadella.jpg","blogsy-small-masonry":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/09\/1790313396_satya-nadella.jpg","blogsy-medium":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/09\/1790313396_satya-nadella.jpg","blogsy-medium-masonry":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/09\/1790313396_satya-nadella.jpg","blogsy-large":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/09\/1790313396_satya-nadella.jpg","blogsy-wide":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/09\/1790313396_satya-nadella.jpg"},"magazineBlocksPostAuthor":{"name":"admin","avatar":"https:\/\/secure.gravatar.com\/avatar\/8709732a479614e7a8aa24d3eb1b239f30dc6d90c61464ed495001e7a469d856?s=96&d=mm&r=g"},"magazineBlocksPostCommentsNumber":"0","magazineBlocksPostExcerpt":"Microsoft CEO Satya Nadella described the communications shake-up as a response to a media environment Microsoft is changing how it communicates with the outside world. The company is moving its communications team out of its marketing organisation and into the corporate, external and legal affairs group led by Vice Chair and President Brad Smith, according […]","magazineBlocksPostCategories":["\u0b26\u0b47\u0b36 \u0b2c\u0b3f\u0b26\u0b47\u0b36"],"magazineBlocksPostViewCount":1,"magazineBlocksPostReadTime":3,"magazine_blocks_featured_image_url":{"full":["https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/09\/1790313396_satya-nadella.jpg",400,225,false],"medium":["https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/09\/1790313396_satya-nadella.jpg",300,169,false],"thumbnail":["https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/09\/1790313396_satya-nadella.jpg",150,84,false]},"magazine_blocks_author":{"display_name":"admin","author_link":"https:\/\/koshalsambada.in\/author\/admin"},"magazine_blocks_comment":0,"magazine_blocks_author_image":"https:\/\/secure.gravatar.com\/avatar\/8709732a479614e7a8aa24d3eb1b239f30dc6d90c61464ed495001e7a469d856?s=96&d=mm&r=g","magazine_blocks_category":"\u0b26\u0b47\u0b36 \u0b2c\u0b3f\u0b26\u0b47\u0b36<\/a>","_links":{"self":[{"href":"https:\/\/koshalsambada.in\/index.php?rest_route=\/wp\/v2\/posts\/28465","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/koshalsambada.in\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/koshalsambada.in\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/koshalsambada.in\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/koshalsambada.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=28465"}],"version-history":[{"count":0,"href":"https:\/\/koshalsambada.in\/index.php?rest_route=\/wp\/v2\/posts\/28465\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/koshalsambada.in\/index.php?rest_route=\/wp\/v2\/media\/28466"}],"wp:attachment":[{"href":"https:\/\/koshalsambada.in\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=28465"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/koshalsambada.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=28465"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/koshalsambada.in\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=28465"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Why is Microsoft changing its communications strategy<\/h2>\n<\/p>\n
Microsoft communications team will now report to Brad Smith<\/h2>\n<\/p>\n
What happens to Microsoft communications chief Frank Shaw<\/h2>\n<\/p>\n
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