{"id":28333,"date":"2026-09-24T19:41:37","date_gmt":"2026-09-24T19:41:37","guid":{"rendered":"https:\/\/koshalsambada.in\/?p=28333"},"modified":"2026-09-24T19:41:37","modified_gmt":"2026-09-24T19:41:37","slug":"after-59-years-at-san-franciscos-fishermans-wharf-ripleys-believe-it-or-not-is-closing-its-400-artifact-museum-and-2000-sq-ft-mirror-maze-by-year-end-and-plans-to-sell-several-unusual-city-linke","status":"publish","type":"post","link":"https:\/\/koshalsambada.in\/?p=28333","title":{"rendered":"After 59 years at San Francisco&#8217;s Fisherman&#8217;s Wharf, Ripley&#8217;s Believe It or Not! is closing its 400-artifact museum and 2,000-sq-ft mirror maze by year-end and plans to sell several unusual city-linked exhibits"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<div class=\"e9jwa\">\n<div class=\"vdo_embedd\">\n<div class=\"GfdvZ\">\n<section class=\"_bIDB  clearfix id-r-component leadmedia undefined undefined  E9tg9 \" style=\"top:0px\">\n<div class=\"_bIDB\" data-ua-type=\"1\" onclick=\"stpPgtnAndPrvntDefault(event)\">\n<div class=\"ypVvZ\">\n<div class=\"WGttI\"><img src=\"https:\/\/static.toiimg.com\/thumb\/msid-134454887,imgsize-89991,width-400,height-225,resizemode-4\/ripleys.jpg\" alt=\"After 59 years at San Francisco's Fisherman's Wharf, Ripley's Believe It or Not! is closing its 400-artifact museum and 2,000-sq-ft mirror maze by year-end and plans to sell several unusual city-linked exhibits\" title=\"Ripley\u2019s San Francisco museum and mirror mazePhoto credit: Ripley's Believe It or Not! (San Francisco)\/ FACEBOOK\" decoding=\"async\" fetchpriority=\"high\"\/><\/div>\n<\/div>\n<\/div>\n<div class=\"Ta7d_ img_cptn\"><span title=\"Ripley\u2019s San Francisco museum and mirror mazePhoto credit: Ripley's Believe It or Not! (San Francisco)\/ FACEBOOK\">Ripley\u2019s San Francisco museum and mirror mazePhoto credit: Ripley&#8217;s Believe It or Not! (San Francisco)\/ FACEBOOK<\/span><\/div>\n<\/section>\n<\/div><\/div>\n<\/div>\n<p>After nearly six decades at San Francisco\u2019s Fisherman\u2019s Wharf, Ripley\u2019s Believe It or Not! is preparing to close its doors before the end of 2026. The attraction, which opened on February 2, 1967, contains more than 400 unusual artifacts and a 2,000-square-foot mirror maze.<!-- --> SFGATE reported that the company has not announced a specific final date, but the museum will remain open while it organises the closure. Ripley\u2019s also plans to sell several exhibits connected to San Francisco, including a tiny Golden Gate Bridge made on the head of a pin, toothpick versions of the landmark, Joe DiMaggio\u2019s crutches and a chicken-wire portrait of Janis Joplin. The decision ends a colourful chapter in the history of Fisherman\u2019s Wharf, where generations of visitors paid to see curiosities, oddities and objects designed to make them question what was possible.<span class=\"id-r-component br\" data-pos=\"5\"\/><\/p>\n<p><h2>The end of a Fisherman\u2019s Wharf era<\/h2>\n<\/p>\n<p>Ripley\u2019s Believe It or Not! became part of the Fisherman\u2019s Wharf experience long before smartphones, social media and interactive digital attractions changed the tourism industry.<span class=\"id-r-component br\" data-pos=\"8\"\/>For 59 years, the museum occupied 175 Jefferson St., sharing its building with Applebee\u2019s and the Wharf Central souvenir shop. Visitors entering the attraction encountered a collection built around the strange, the surprising and the difficult to explain.<span class=\"id-r-component br\" data-pos=\"11\"\/>The museum\u2019s closing will remove one of the district\u2019s longstanding roadside-style attractions. Fisherman\u2019s Wharf has always depended on novelty, spectacle and memorable experiences, and Ripley\u2019s offered all three under one roof.<span class=\"id-r-component br\" data-pos=\"13\"\/>Its closing is also part of a broader shift in the neighbourhood. Other long-established attractions have disappeared, including Madame Tussauds, which permanently closed its Fisherman\u2019s Wharf location in October 2024.<span class=\"id-r-component br\" data-pos=\"16\"\/>The area is not becoming empty. New restaurants, shops and entertainment venues are planned. But the character of the waterfront is changing, and Ripley\u2019s departure marks the loss of a business that many visitors associated with San Francisco tourism.<span class=\"id-r-component br\" data-pos=\"18\"\/><\/p>\n<p><h2>A museum built around the unusual<\/h2>\n<\/p>\n<p>The Fisherman\u2019s Wharf museum contained more than 400 artifacts. Some were historic, some were artistic and others were designed primarily to provoke disbelief.<span class=\"id-r-component br\" data-pos=\"22\"\/>Ripley\u2019s attractions have traditionally combined genuine curiosities with unusual art, unusual records, optical effects and stories from around the world. The goal is not to present a conventional museum collection. It is to create a sequence of surprises.<span class=\"id-r-component br\" data-pos=\"24\"\/>The San Francisco location also included Ripley\u2019s Marvelous Mirror Maze, a 2,000-square-foot attraction that challenged visitors to find their way through reflective walls, confusing passages and changing perspectives.<span class=\"id-r-component br\" data-pos=\"27\"\/>A mirror maze depends on a simple idea, but the experience can be surprisingly disorienting. Repeated reflections make it difficult to judge distance and direction, while visitors must rely on touch, patience and careful observation to find the exit.<span class=\"id-r-component br\" data-pos=\"29\"\/>Together, the oddities museum and mirror maze created a family-oriented attraction that appealed to tourists looking for something lighter and more theatrical than a traditional cultural institution.<span class=\"id-r-component br\" data-pos=\"32\"\/><\/p>\n<p><h2>Why the attraction is closing<\/h2>\n<\/p>\n<p>Ripley\u2019s has not identified one specific event or problem as the reason for the closure.<span class=\"id-r-component br\" data-pos=\"35\"\/>Suzanne Smagala-Potts, a spokesperson for the company, told SFGATE that Ripley\u2019s had taken a broader look at the attraction, the changing landscape of Fisherman\u2019s Wharf and what made sense for the company\u2019s future. After nearly 60 years at the location, the company concluded that it was the right time to close.<span class=\"id-r-component br\" data-pos=\"37\"\/>That explanation suggests the decision reflects multiple factors rather than a sudden crisis.<span class=\"id-r-component br\" data-pos=\"40\"\/>Tourist districts change over time. Visitor habits shift, operating costs rise and older attractions may need major investment to compete with newer experiences. A location that worked well in the 1960s may not have the same commercial role decades later.<span class=\"id-r-component br\" data-pos=\"42\"\/>The company operates 26 other museums around the world. It also recently closed locations at the Arizona Boardwalk in Scottsdale in August 2025 and in Atlantic City, New Jersey, in 2022.<span class=\"id-r-component br\" data-pos=\"45\"\/>The San Francisco closure therefore appears to be part of a wider evaluation of Ripley\u2019s locations rather than an announcement that the brand itself is ending.<span class=\"id-r-component br\" data-pos=\"47\"\/><\/p>\n<p><h2>The museum\u2019s San Francisco connection<\/h2>\n<\/p>\n<div data-pos=\"0\" class=\"id-r-component iIpbx undefined  &#10;        \">\n<div><img decoding=\"async\" alt=\"Photo credit: Ripley's Believe It or Not! (San Francisco)\/ FACEBOOK&lt;br&gt;\" msid=\"134454944\" imgsize=\"73445\" resizemode=\"4\" width=\"\" title=\"Photo credit: Ripley's Believe It or Not! (San Francisco)\/ FACEBOOK\" placeholdersrc=\"https:\/\/static.toiimg.com\/photo\/83033472.cms\" offsetvertical=\"0\" placeholdermsid=\"47529300\" type=\"thumb\" class=\"\" src=\"https:\/\/static.toiimg.com\/photo\/imgsize-73445,msid-134454944\/photo-credit-ripleys-believe-it-or-not-san-francisco-facebookbr.jpg\" data-api-prerender=\"true\"\/><\/p>\n<p>Photo credit: Ripley&#8217;s Believe It or Not! (San Francisco)\/ FACEBOOK<\/p>\n<\/div>\n<\/div>\n<p><span class=\"id-r-component br\" data-pos=\"50\"\/>Ripley\u2019s history in San Francisco goes back further than the Fisherman\u2019s Wharf attraction.<span class=\"id-r-component br\" data-pos=\"52\"\/>Robert Ripley, the cartoonist and entrepreneur who founded the brand, was born in Santa Rosa. He began working for the San Francisco Bulletin in 1909 before travelling around the world and collecting stories, images and objects that became the basis of his famous Believe It or Not! features.<span class=\"id-r-component br\" data-pos=\"55\"\/>Early versions of the museum appeared at the Golden Gate International Exposition on Treasure Island in 1939 and 1940. Ripley later opened the first official Believe It or Not! location in St. Augustine, Florida, in 1950.<span class=\"id-r-component br\" data-pos=\"57\"\/>His connection with San Francisco continued through later attractions. The city previously hosted the Museum of Witchcraft and Magic at 235 Jefferson St., a venue that eventually became the Guinness World Records Museum. <!-- -->That museum closed in 1994.<span class=\"id-r-component br\" data-pos=\"61\"\/>The history gives the current closure an added meaning. Ripley\u2019s was not simply a national attraction that happened to rent space on the waterfront. San Francisco was connected to the story of the founder and to some of the earliest versions of the brand\u2019s museum concept.<span class=\"id-r-component br\" data-pos=\"63\"\/><\/p>\n<p><h2>Famous visitors over the years<\/h2>\n<\/p>\n<p>The Fisherman\u2019s Wharf museum attracted more than ordinary tourists.<span class=\"id-r-component br\" data-pos=\"66\"\/>According to SFGATE, high-profile visitors included Michael Jackson, former San Francisco Mayor Willie Brown and baseball legend Joe DiMaggio.<span class=\"id-r-component br\" data-pos=\"69\"\/>Celebrity visits added to the attraction\u2019s visibility, but the museum\u2019s appeal did not depend entirely on famous guests. Its main audience consisted of families, tourists, school groups and curious visitors who wanted an unusual experience during a trip to the waterfront.<span class=\"id-r-component br\" data-pos=\"71\"\/>The museum\u2019s location made it easy to combine with other popular activities. Visitors could walk along the wharf, see the sea lions, browse souvenir shops, eat seafood and then step into an air-conditioned world of oddities.<span class=\"id-r-component br\" data-pos=\"74\"\/>That combination of convenience and curiosity helped Ripley\u2019s remain part of the local tourism landscape for decades.<span class=\"id-r-component br\" data-pos=\"76\"\/><\/p>\n<p><h2>Exhibits that will be sold<\/h2>\n<\/p>\n<p>The closure will give collectors and San Francisco enthusiasts an unusual opportunity.<span class=\"id-r-component br\" data-pos=\"79\"\/>Ripley\u2019s plans to offer several city-related exhibits for sale. The items include a model of the Golden Gate Bridge created on the head of a pin and versions of the landmark made from toothpicks.<span class=\"id-r-component br\" data-pos=\"81\"\/>These miniature works reflect the kind of craftsmanship and spectacle that made the museum distinctive. <!-- -->A familiar San Francisco landmark becomes extraordinary when it is recreated at a scale small enough to fit on a pinhead or assembled from everyday wooden sticks.<span class=\"id-r-component br\" data-pos=\"85\"\/>Other exhibits being offered include Joe DiMaggio\u2019s crutches and a chicken-wire portrait of Janis Joplin. Both objects connect the collection to well-known figures associated with American sports and music.<span class=\"id-r-component br\" data-pos=\"87\"\/>The sale means that some pieces will leave the museum and enter private collections. <!-- -->Instead of remaining together as part of one public attraction, the objects may be distributed among buyers who value their history, construction or connection to the city.<span class=\"id-r-component br\" data-pos=\"91\"\/>Ripley\u2019s has not announced the final sale dates or prices for the exhibits, as per the report.<span class=\"id-r-component br\" data-pos=\"93\"\/><\/p>\n<p><h2>A changing attraction district<\/h2>\n<\/p>\n<p>The closure comes as Fisherman\u2019s Wharf continues to evolve.<span class=\"id-r-component br\" data-pos=\"96\"\/>The neighbourhood remains one of San Francisco\u2019s best-known visitor destinations, but tourism patterns and commercial needs are changing. <!-- -->Longstanding restaurants and attractions have closed, while new public spaces, food businesses and entertainment venues are expected to arrive.<span class=\"id-r-component br\" data-pos=\"100\"\/>A new public plaza is planned on the site where Alioto\u2019s once operated. Saigon Sandwich and the local boba chain Little Sweet are expected to open by the end of the year, while Space Karaoke is scheduled to debut in early 2027, as per the report.<span class=\"id-r-component br\" data-pos=\"102\"\/>These additions show that the wharf is not simply losing businesses. <!-- -->It is being reshaped for a new generation of visitors.<span class=\"id-r-component br\" data-pos=\"106\"\/>However, newer venues do not necessarily replace the emotional role of older attractions. A karaoke lounge may draw crowds, but it does not offer the same experience as walking through a museum filled with unusual objects collected over decades.<span class=\"id-r-component br\" data-pos=\"108\"\/>For many visitors, Ripley\u2019s was part of a personal memory of San Francisco. Its closing will be felt most strongly by people who visited as children and later returned with their own families.<span class=\"id-r-component br\" data-pos=\"111\"\/><\/p>\n<p><h2>What visitors can expect<\/h2>\n<\/p>\n<p>The museum has not yet announced a specific final day. It is expected to remain open sometime before the end of 2026 while the company completes its transition.<span class=\"id-r-component br\" data-pos=\"114\"\/>Ripley\u2019s president, Jim Pattison Jr., said the attraction had delivered the odd, the unusual and the plainly weird during its long run. The company has thanked the Sabella family, the longtime landlords, as well as the hundreds of employees who helped operate the museum over the years.<span class=\"id-r-component br\" data-pos=\"117\"\/>The company has also said it is offering support to team members as they prepare for what comes next.<span class=\"id-r-component br\" data-pos=\"119\"\/>Visitors who want to see the museum before it closes will need to monitor Ripley\u2019s announcements for the final date. Until then, the attraction continues to offer its collection and mirror maze to the public.<span class=\"id-r-component br\" data-pos=\"121\"\/>The closing period may also increase interest in the museum. Some people who have postponed a visit for years may decide to go before the doors shut, while former visitors may return for one last look.<span class=\"id-r-component br\" data-pos=\"124\"\/><\/p>\n<p><h2>A possible return to San Francisco<\/h2>\n<\/p>\n<p>Although the current location is closing, the company has not ruled out a future presence in the city.<span class=\"id-r-component br\" data-pos=\"127\"\/>Pattison wrote that Ripley\u2019s was saying goodbye to this location, but not necessarily to San Francisco. He added that visitors should never assume the story is completely over with Ripley\u2019s.<span class=\"id-r-component br\" data-pos=\"130\"\/>That leaves open the possibility of a new attraction, a temporary exhibition or another format in the future. The brand\u2019s global network and long association with curiosity could allow it to return if the right location and business conditions emerge.<span class=\"id-r-component br\" data-pos=\"133\"\/>For now, however, the Fisherman\u2019s Wharf museum\u2019s run is coming to an end.<span class=\"id-r-component br\" data-pos=\"135\"\/>Since opening in 1967, it has given visitors a place to encounter objects that were tiny, enormous, unsettling, beautiful or simply difficult to believe. Its 400-plus artifacts and 2,000-square-foot mirror maze turned a day at the wharf into a trip through the unexpected.<span class=\"id-r-component br\" data-pos=\"137\"\/>By the end of 2026, the lights will go out on one of San Francisco\u2019s most recognisable curiosity museums. Some of its strangest treasures may find new homes, but the memories created inside the attraction will remain part of Fisherman\u2019s Wharf\u2019s colourful history.<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/timesofindia.indiatimes.com\/world\/us\/after-59-years-at-san-franciscos-fishermans-wharf-ripleys-believe-it-or-not-is-closing-its-400-artifact-museum-and-2000-sq-ft-mirror-maze-by-year-end-and-plans-to-sell-several-unusual-city-linked-exhibits\/articleshow\/134454758.cms\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ripley\u2019s San Francisco museum and mirror mazePhoto credit: Ripley&#8217;s Believe It or Not! (San Francisco)\/ FACEBOOK After nearly six decades at San Francisco\u2019s Fisherman\u2019s Wharf, Ripley\u2019s Believe It or Not! is preparing to close its doors before the end of 2026. The attraction, which opened on February 2, 1967, contains more than 400 unusual artifacts [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":28334,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"class_list":["post-28333","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-31"],"magazineBlocksPostFeaturedMedia":{"thumbnail":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/09\/ripleys.jpg","medium":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/09\/ripleys.jpg","medium_large":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/09\/ripleys.jpg","large":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/09\/ripleys.jpg","1536x1536":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/09\/ripleys.jpg","2048x2048":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/09\/ripleys.jpg","blogsy-small":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/09\/ripleys.jpg","blogsy-small-tall":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/09\/ripleys.jpg","blogsy-small-square":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/09\/ripleys.jpg","blogsy-small-masonry":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/09\/ripleys.jpg","blogsy-medium":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/09\/ripleys.jpg","blogsy-medium-masonry":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/09\/ripleys.jpg","blogsy-large":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/09\/ripleys.jpg","blogsy-wide":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/09\/ripleys.jpg"},"magazineBlocksPostAuthor":{"name":"admin","avatar":"https:\/\/secure.gravatar.com\/avatar\/8709732a479614e7a8aa24d3eb1b239f30dc6d90c61464ed495001e7a469d856?s=96&d=mm&r=g"},"magazineBlocksPostCommentsNumber":"0","magazineBlocksPostExcerpt":"Ripley\u2019s San Francisco museum and mirror mazePhoto credit: Ripley&#8217;s Believe It or Not! (San Francisco)\/ FACEBOOK After nearly six decades at San Francisco\u2019s Fisherman\u2019s Wharf, Ripley\u2019s Believe It or Not! is preparing to close its doors before the end of 2026. The attraction, which opened on February 2, 1967, contains more than 400 unusual artifacts [&hellip;]","magazineBlocksPostCategories":["\u0b26\u0b47\u0b36 \u0b2c\u0b3f\u0b26\u0b47\u0b36"],"magazineBlocksPostViewCount":1,"magazineBlocksPostReadTime":9,"magazine_blocks_featured_image_url":{"full":["https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/09\/ripleys.jpg",400,225,false],"medium":["https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/09\/ripleys.jpg",300,169,false],"thumbnail":["https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/09\/ripleys.jpg",150,84,false]},"magazine_blocks_author":{"display_name":"admin","author_link":"https:\/\/koshalsambada.in\/author\/admin"},"magazine_blocks_comment":0,"magazine_blocks_author_image":"https:\/\/secure.gravatar.com\/avatar\/8709732a479614e7a8aa24d3eb1b239f30dc6d90c61464ed495001e7a469d856?s=96&d=mm&r=g","magazine_blocks_category":"<a href=\"#\" class=\"category-link category-link-31\">\u0b26\u0b47\u0b36 \u0b2c\u0b3f\u0b26\u0b47\u0b36<\/a>","_links":{"self":[{"href":"https:\/\/koshalsambada.in\/index.php?rest_route=\/wp\/v2\/posts\/28333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/koshalsambada.in\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/koshalsambada.in\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/koshalsambada.in\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/koshalsambada.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=28333"}],"version-history":[{"count":0,"href":"https:\/\/koshalsambada.in\/index.php?rest_route=\/wp\/v2\/posts\/28333\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/koshalsambada.in\/index.php?rest_route=\/wp\/v2\/media\/28334"}],"wp:attachment":[{"href":"https:\/\/koshalsambada.in\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=28333"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/koshalsambada.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=28333"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/koshalsambada.in\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=28333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}