{"id":21808,"date":"2026-09-08T15:50:53","date_gmt":"2026-09-08T15:50:53","guid":{"rendered":"https:\/\/koshalsambada.in\/?p=21808"},"modified":"2026-09-08T15:50:53","modified_gmt":"2026-09-08T15:50:53","slug":"flipkart-flipkart-widens-lead-against-amazon-as-quick-commerce-surges","status":"publish","type":"post","link":"https:\/\/koshalsambada.in\/?p=21808","title":{"rendered":"Flipkart: Flipkart widens lead against Amazon as quick commerce surges"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<div class=\"e9jwa\">\n<div class=\"vdo_embedd\">\n<div class=\"GfdvZ\">\n<section class=\"_bIDB  clearfix id-r-component leadmedia undefined undefined  E9tg9 \" style=\"top:0px\">\n<div class=\"_bIDB\" data-ua-type=\"1\" onclick=\"stpPgtnAndPrvntDefault(event)\">\n<div class=\"ypVvZ\">\n<div class=\"WGttI\"><img src=\"https:\/\/static.toiimg.com\/thumb\/msid-133931644,imgsize-38982,width-400,height-225,resizemode-4\/amazon-flipkart.jpg\" alt=\"Flipkart widens lead against Amazon as quick commerce surges\" title=\"Flipkart grows users faster than Amazon (representative image)\" decoding=\"async\" fetchpriority=\"high\"\/><\/div>\n<\/div>\n<\/div>\n<div class=\"Ta7d_ img_cptn\"><span title=\"Flipkart grows users faster than Amazon (representative image)\">Flipkart grows users faster than Amazon (representative image)<\/span><\/div>\n<\/section>\n<\/div><\/div>\n<\/div>\n<p><a href=\"https:\/\/timesofindia.indiatimes.com\/topic\/flipkart\" styleobj=\"[object Object]\" class=\"\" commonstate=\"[object Object]\" frmappuse=\"1\" target=\"_blank\" rel=\"noopener\">Flipkart<\/a> is adding users faster than <a href=\"https:\/\/timesofindia.indiatimes.com\/topic\/amazon\" styleobj=\"[object Object]\" class=\"\" commonstate=\"[object Object]\" frmappuse=\"1\" target=\"_blank\" rel=\"noopener\">Amazon<\/a> in India, widening its lead in <a href=\"https:\/\/timesofindia.indiatimes.com\/topic\/online-retail\" styleobj=\"[object Object]\" class=\"\" commonstate=\"[object Object]\" frmappuse=\"1\" target=\"_blank\" rel=\"noopener\">online retail<\/a> even as quick-commerce platforms rapidly expand and its own rapid-delivery business, Flipkart Minutes, closes in on established rivals less than two years after its launch.<span class=\"id-r-component br\" data-pos=\"7\"\/>Flipkart and <!-- -->Myntra<!-- --> together accounted for 35% of India&#8217;s monthly active user (MAU) share year-to-date, making them the country&#8217;s largest e-commerce platform by user base, according to Goldman Sachs Global Investment Research, citing SensorTower data.<span class=\"id-r-component br\" data-pos=\"11\"\/>The combined lead over Amazon, Flipkart&#8217;s closest horizontal e-commerce rival, has nearly doubled over the past four years. It has increased from about 9 percentage points in 2022 to 17 percentage points currently, the Goldman Sachs report showed.<span class=\"id-r-component br\" data-pos=\"15\"\/><\/p>\n<p><h2><b>Flipkart&#8217;s user base grows as Amazon contracts<\/b><\/h2>\n<\/p>\n<p><span class=\"id-r-component br\" data-pos=\"17\"\/>Flipkart&#8217;s MAU base grew 15% year-on-year in July 2026, accelerating sharply from 3% growth in the fourth quarter of the previous fiscal year, according to Bernstein data.<span class=\"id-r-component br\" data-pos=\"19\"\/>Amazon&#8217;s MAU base, meanwhile, remained in negative territory over the same period, contracting between 1% and 6% year-on-year across the months tracked by the research firm.<span class=\"id-r-component br\" data-pos=\"21\"\/>The gap between the two companies is also visible in transaction value. Flipkart has maintained an approximately 10-percentage-point lead over Amazon in gross merchandise value (GMV) every year since 2019, according to Goldman Sachs, citing Euromonitor data.<span class=\"id-r-component br\" data-pos=\"25\"\/>Flipkart&#8217;s share of GMV has also consistently exceeded its share of MAUs, the Goldman Sachs report showed. Quick-commerce platforms, by comparison, attract high levels of app usage but account for a comparatively smaller share of transaction value.<span class=\"id-r-component br\" data-pos=\"28\"\/><\/p>\n<p><h2><b>Flipkart Minutes scales up rapidly<\/b><\/h2>\n<\/p>\n<p><span class=\"id-r-component br\" data-pos=\"30\"\/>The shift in India&#8217;s online retail market comes as quick commerce expands beyond its original grocery and convenience focus, while value-commerce platforms gain users in smaller cities and towns.<span class=\"id-r-component br\" data-pos=\"32\"\/>Flipkart is participating in this shift through Flipkart Minutes, its quick-commerce business launched in August 2024.<span class=\"id-r-component br\" data-pos=\"35\"\/>Minutes is now handling between 1.1 million and 1.2 million orders a day, up from about 390,000-400,000 in November, according to a report by TechCrunch, as cited by news agency PTI.<span class=\"id-r-component br\" data-pos=\"38\"\/>That puts Flipkart Minutes within range of Swiggy Instamart, which handles about 1.4 million orders a day. Blinkit and Zepto remain the two largest quick-commerce players by order volume.<span class=\"id-r-component br\" data-pos=\"40\"\/>India&#8217;s e-commerce market has expanded rapidly in recent years, with quick commerce and value commerce emerging as major growth formats alongside traditional horizontal marketplaces.<span class=\"id-r-component br\" data-pos=\"42\"\/>The expansion has intensified competition for consumers, orders and spending across the country&#8217;s online retail sector, while Flipkart continues to widen its user-base lead over Amazon.<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/timesofindia.indiatimes.com\/business\/india-business\/flipkart-widens-lead-against-amazon-as-quick-commerce-surges\/articleshow\/133931230.cms\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Flipkart grows users faster than Amazon (representative image) Flipkart is adding users faster than Amazon in India, widening its lead in online retail even as quick-commerce platforms rapidly expand and its own rapid-delivery business, Flipkart Minutes, closes in on established rivals less than two years after its launch.Flipkart and Myntra together accounted for 35% of 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grows users faster than Amazon (representative image) Flipkart is adding users faster than Amazon in India, widening its lead in online retail even as quick-commerce platforms rapidly expand and its own rapid-delivery business, Flipkart Minutes, closes in on established rivals less than two years after its launch.Flipkart and Myntra together accounted for 35% of [&hellip;]","magazineBlocksPostCategories":["\u0b26\u0b47\u0b36 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