{"id":2100,"date":"2026-07-15T19:17:34","date_gmt":"2026-07-15T19:17:34","guid":{"rendered":"https:\/\/koshalsambada.in\/?p=2100"},"modified":"2026-07-15T19:17:34","modified_gmt":"2026-07-15T19:17:34","slug":"we-dont-spend-money-to-look-rich-indian-entrepreneur-ankur-warikoo-and-his-wife-ruchi-share-the-five-money-rules-they-follow-while-raising-two-children","status":"publish","type":"post","link":"https:\/\/koshalsambada.in\/?p=2100","title":{"rendered":"&#8220;We don&#8217;t spend money to look rich&#8221;: Indian entrepreneur Ankur Warikoo and his wife Ruchi share the five money rules they follow while raising two children"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<div class=\"e9jwa\">\n<div class=\"vdo_embedd\">\n<div class=\"GfdvZ\">\n<section class=\"_bIDB  clearfix id-r-component leadmedia undefined undefined  E9tg9 \" style=\"top:0px\">\n<div class=\"_bIDB\" data-ua-type=\"1\" onclick=\"stpPgtnAndPrvntDefault(event)\">\n<div class=\"ypVvZ\">\n<div class=\"WGttI\"><img src=\"https:\/\/static.toiimg.com\/thumb\/msid-132419778,imgsize-112669,width-400,height-225,resizemode-4\/ankur-warikoo-and-his-wife-ruchi.jpg\" alt=\"&quot;We don't spend money to look rich&quot;: Indian entrepreneur Ankur Warikoo and his wife Ruchi share the five money rules they follow while raising two children\" title=\"Ankur Warikoo and his wife Ruchi (Image Credit: Instagram\/ @ankurwarikoo)\" decoding=\"async\" fetchpriority=\"high\"\/><\/div>\n<\/div>\n<\/div>\n<div class=\"Ta7d_ img_cptn\"><span title=\"Ankur Warikoo and his wife Ruchi (Image Credit: Instagram\/ @ankurwarikoo)\">Ankur Warikoo and his wife Ruchi (Image Credit: Instagram\/ @ankurwarikoo)<\/span><\/div>\n<\/section>\n<\/div><\/div>\n<\/div>\n<p>When it comes to managing finances within a family unit, one needs to make informed decisions based on individual values and priorities, not just the latest fads. Entrepreneur and content creator Ankur Warikoo, along with his wife Ruchi Warikoo, have a set of financial principles based on which they give more priority to financial well-being, good health and positive experiences than materialistic things.<!-- --> In a <a href=\"https:\/\/www.facebook.com\/reel\/1031571099357147\" rel=\"noopener nofollow noreferrer\" styleobj=\"[object Object]\" class=\"\" target=\"\" commonstate=\"[object Object]\" frmappuse=\"1\">social media video<\/a> shared by Ankur, the couple highlighted the five financial rules they follow while raising two children in their mid-40s. While they stressed that these rules are not meant to be followed by everyone, they offered a candid look at the values that shape their financial decisions.<span class=\"id-r-component br\" data-pos=\"5\"\/><\/p>\n<p><h2>Build wealth, not appearances<br \/><\/h2>\n<\/p>\n<p><span class=\"id-r-component br\" data-pos=\"7\"\/><\/p>\n<div class=\"lY6ke\">\n<div class=\"Yl6Us\">\n<p>3 Jul 2026 | 12:38<\/p>\n<h2>How do you teach children about money and financial responsibility?<\/h2>\n<\/div>\n<\/div>\n<p>The first rule the couple discussed was the importance of spending with a purpose instead of trying to appear wealthy.<span class=\"id-r-component br\" data-pos=\"10\"\/>&#8220;We don&#8217;t spend money to look rich. We spend so that we become wealthy and earn the freedom of our time,&#8221; they said.<span class=\"id-r-component br\" data-pos=\"14\"\/>Explaining how this philosophy influences their lifestyle, the couple shared that they do not own a luxury car but instead use a rented one. They also said they have only one home, do not invest in additional real estate simply for status and avoid spending on expensive brands to impress others.<span class=\"id-r-component br\" data-pos=\"16\"\/>Their message was that real wealth is measured by financial independence rather than visible possessions. Instead of directing money towards maintaining an image, they prefer using it to create long-term security and greater freedom in the future.<span class=\"id-r-component br\" data-pos=\"19\"\/> <\/p>\n<div data-pos=\"0\" class=\"id-r-component iIpbx undefined  &#10;        \">\n<div><img decoding=\"async\" alt=\"Ankur Warikoo and his wife share the five money rules they follow while raising two children\" msid=\"132420258\" width=\"\" title=\"Ankur Warikoo and his wife Ruchi share the five money rules they follow while raising two children (Image Credit: Facebook\/ @Ankur Warikoo)\" placeholdersrc=\"https:\/\/static.toiimg.com\/photo\/83033472.cms\" imgsize=\"\" resizemode=\"4\" offsetvertical=\"0\" placeholdermsid=\"47529300\" type=\"thumb\" class=\"\" src=\"https:\/\/static.toiimg.com\/photo\/msid-132420258\/ankur-warikoo-and-his-wife-share-the-five-money-rules-they-follow-while-raising-two-children.jpg\" data-api-prerender=\"true\"\/><\/p>\n<p>Ankur Warikoo and his wife Ruchi share the five money rules they follow while raising two children (Image Credit: Facebook\/ @Ankur Warikoo)<\/p>\n<\/div>\n<\/div>\n<p><span class=\"id-r-component br\" data-pos=\"22\"\/><\/p>\n<p><h2>Health and experiences come before luxury<br \/><\/h2>\n<\/p>\n<p><span class=\"id-r-component br\" data-pos=\"24\"\/>The second rule centres on investing generously in health. While they are careful about many expenses, the couple said they never compromise on the quality of the food they eat.<span class=\"id-r-component br\" data-pos=\"26\"\/>&#8220;We spend generously on high-quality food because we know that what goes into our body is ultimately the biggest wealth we have. Unfortunately, healthy food isn&#8217;t cheap,&#8221; they explained.<span class=\"id-r-component br\" data-pos=\"28\"\/>For them, nutritious food is not an unnecessary expense but an investment in long-term well-being. <!-- -->They believe that maintaining good health is one of the most valuable assets anyone can have. <span class=\"id-r-component br\" data-pos=\"32\"\/>The couple&#8217;s third rule is closely connected to this mindset. Rather than buying more possessions, they prefer spending on experiences.<span class=\"id-r-component br\" data-pos=\"34\"\/>&#8220;We spend more on experiences than things. Things give you happiness for a while, and there is no end to wanting more. Experiences stay with you, make you a better person and help you grow,&#8221; they said. <!-- -->To illustrate this point, they spoke about how much they travelled during the previous year. When discussing the number of days spent travelling, Ankur shared, &#8220;I counted exactly 116 days.&#8221;<span class=\"id-r-component br\" data-pos=\"38\"\/>According to the couple, experiences such as travel create lasting memories, strengthen relationships and contribute to personal growth in ways that material possessions often cannot.<span class=\"id-r-component br\" data-pos=\"40\"\/> <\/p>\n<div data-pos=\"0\" class=\"id-r-component iIpbx undefined  &#10;        \">\n<div><img decoding=\"async\" alt=\"Ankur and his wife with children\" msid=\"132419806\" width=\"\" title=\"Ankur and his wife with their children\" placeholdersrc=\"https:\/\/static.toiimg.com\/photo\/83033472.cms\" imgsize=\"\" resizemode=\"4\" offsetvertical=\"0\" placeholdermsid=\"47529300\" type=\"thumb\" class=\"\" src=\"https:\/\/static.toiimg.com\/photo\/msid-132419806\/ankur-and-his-wife-with-children.jpg\" data-api-prerender=\"true\"\/><\/p>\n<p>Ankur and his wife with their children<\/p>\n<\/div>\n<\/div>\n<p><span class=\"id-r-component br\" data-pos=\"43\"\/><\/p>\n<p><h2>Invest first and never stop learning<br \/><\/h2>\n<\/p>\n<p><span class=\"id-r-component br\" data-pos=\"45\"\/>One of the most practical rules they follow is investing before spending.<span class=\"id-r-component br\" data-pos=\"48\"\/>&#8220;As soon as our income comes in, the biggest amount goes into investments. Whatever remains is what we use for our expenses,&#8221; they said.<span class=\"id-r-component br\" data-pos=\"50\"\/>The couple even shared a glimpse of their finances to explain the concept. Since they recorded the video near the end of the month, Ruchi revealed that she had only around \u20b99,000 left in her bank account because most of their money had already been invested. Ankur added with a smile, &#8220;I have only \u20b9600 left.&#8221;<span class=\"id-r-component br\" data-pos=\"53\"\/>Their point was not that everyone should maintain such a low bank balance, but that making investments the first priority helps them stay disciplined and avoid unnecessary spending. <span class=\"id-r-component br\" data-pos=\"55\"\/>The final rule focuses on continuous learning. The couple believes there should never be a fixed budget for books, courses or learning new skills.<span class=\"id-r-component br\" data-pos=\"57\"\/>&#8220;There should be no budget for books and learning. No amount spent on learning is too much,&#8221; they said.<span class=\"id-r-component br\" data-pos=\"60\"\/>Sharing their own examples, Ruchi revealed that she is currently learning pottery, watercolour painting and tennis, while Ankur said he also keeps learning new things. They added that their children participate in several classes as well, making learning an important part of family life.<span class=\"id-r-component br\" data-pos=\"63\"\/>The couple concluded the video with an important reminder that these principles are unique to them. &#8220;These are our rules. It&#8217;s not necessary that they apply to you, but it&#8217;s very important to have rules in life,&#8221; they said.<span class=\"id-r-component br\" data-pos=\"66\"\/>Rather than prescribing a universal formula for financial success, Ankur and Ruchi Warikoo encouraged people to define their own money principles based on their goals and values. Their five rules reflect a simple philosophy: focus on building wealth instead of appearances, invest in health and experiences, make investing a habit and never stop learning. <span class=\"id-r-component br\" data-pos=\"68\"\/><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/timesofindia.indiatimes.com\/life-style\/parenting\/moments\/we-dont-spend-money-to-look-rich-indian-entrepreneur-ankur-warikoo-and-his-wife-ruchi-share-the-five-money-rules-they-follow-while-raising-two-children\/articleshow\/132419174.cms\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ankur Warikoo and his wife Ruchi (Image Credit: Instagram\/ @ankurwarikoo) When it comes to managing finances within a family unit, one needs to make informed decisions based on individual values and priorities, not just the latest fads. Entrepreneur and content creator Ankur Warikoo, along with his wife Ruchi Warikoo, have a set of financial principles [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"class_list":["post-2100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-31"],"magazineBlocksPostFeaturedMedia":{"thumbnail":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/07\/ankur-warikoo-and-his-wife-ruchi.jpg","medium":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/07\/ankur-warikoo-and-his-wife-ruchi.jpg","medium_large":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/07\/ankur-warikoo-and-his-wife-ruchi.jpg","large":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/07\/ankur-warikoo-and-his-wife-ruchi.jpg","1536x1536":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/07\/ankur-warikoo-and-his-wife-ruchi.jpg","2048x2048":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/07\/ankur-warikoo-and-his-wife-ruchi.jpg","blogsy-small":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/07\/ankur-warikoo-and-his-wife-ruchi.jpg","blogsy-small-tall":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/07\/ankur-warikoo-and-his-wife-ruchi.jpg","blogsy-small-square":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/07\/ankur-warikoo-and-his-wife-ruchi.jpg","blogsy-small-masonry":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/07\/ankur-warikoo-and-his-wife-ruchi.jpg","blogsy-medium":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/07\/ankur-warikoo-and-his-wife-ruchi.jpg","blogsy-medium-masonry":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/07\/ankur-warikoo-and-his-wife-ruchi.jpg","blogsy-large":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/07\/ankur-warikoo-and-his-wife-ruchi.jpg","blogsy-wide":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/07\/ankur-warikoo-and-his-wife-ruchi.jpg"},"magazineBlocksPostAuthor":{"name":"admin","avatar":"https:\/\/secure.gravatar.com\/avatar\/8709732a479614e7a8aa24d3eb1b239f30dc6d90c61464ed495001e7a469d856?s=96&d=mm&r=g"},"magazineBlocksPostCommentsNumber":"0","magazineBlocksPostExcerpt":"Ankur Warikoo and his wife Ruchi (Image Credit: Instagram\/ @ankurwarikoo) When it comes to managing finances within a family unit, one needs to make informed decisions based on individual values and priorities, not just the latest fads. Entrepreneur and content creator Ankur Warikoo, along with his wife Ruchi Warikoo, have a set of financial principles [&hellip;]","magazineBlocksPostCategories":["\u0b26\u0b47\u0b36 \u0b2c\u0b3f\u0b26\u0b47\u0b36"],"magazineBlocksPostViewCount":11,"magazineBlocksPostReadTime":5,"magazine_blocks_featured_image_url":{"full":["https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/07\/ankur-warikoo-and-his-wife-ruchi.jpg",400,225,false],"medium":["https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/07\/ankur-warikoo-and-his-wife-ruchi.jpg",300,169,false],"thumbnail":["https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/07\/ankur-warikoo-and-his-wife-ruchi.jpg",150,84,false]},"magazine_blocks_author":{"display_name":"admin","author_link":"https:\/\/koshalsambada.in\/author\/admin"},"magazine_blocks_comment":0,"magazine_blocks_author_image":"https:\/\/secure.gravatar.com\/avatar\/8709732a479614e7a8aa24d3eb1b239f30dc6d90c61464ed495001e7a469d856?s=96&d=mm&r=g","magazine_blocks_category":"<a href=\"#\" class=\"category-link category-link-31\">\u0b26\u0b47\u0b36 \u0b2c\u0b3f\u0b26\u0b47\u0b36<\/a>","_links":{"self":[{"href":"https:\/\/koshalsambada.in\/index.php?rest_route=\/wp\/v2\/posts\/2100","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/koshalsambada.in\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/koshalsambada.in\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/koshalsambada.in\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/koshalsambada.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2100"}],"version-history":[{"count":0,"href":"https:\/\/koshalsambada.in\/index.php?rest_route=\/wp\/v2\/posts\/2100\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/koshalsambada.in\/index.php?rest_route=\/wp\/v2\/media\/2101"}],"wp:attachment":[{"href":"https:\/\/koshalsambada.in\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/koshalsambada.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2100"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/koshalsambada.in\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}