![\"Tim](\"https:\/\/static.toiimg.com\/thumb\/msid-133736298,imgsize-31314,width-400,height-225,resizemode-4\/tim-cook.jpg\")
<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div><\/div>\n<\/div>\nAfter a 15-year run as Apple\u2019s CEO, Tim Cook has handed leadership to longtime insider John Ternus<\/a>, moving into the role of executive chairman. Reflecting on his tenure, Cook shared one daily ritual that shaped his leadership and kept him connected to Apple\u2019s users. As he reflects on his tenure at the helm of the $4.75 trillion tech giant, Cook has revealed one daily habit he credits with keeping him grounded throughout his run: reading customer emails, every single morning, without fail.<\/p>\n Cook revealed in a community letter that since 2011, he has begun nearly every morning by reading emails from Apple customers. \u201cFor the past 15 years I\u2019ve started just about every morning the same way. I open my email and I read notes I received the day before from Apple\u2019s users all over the world,\u201d he wrote.These messages ranged from heartfelt stories about Apple products saving lives or capturing memories, to complaints about devices. Cook said it was an \u201chonor and a privilege\u201d to lead a company building transformative technology, adding: \u201cIn every one of those emails I feel the beating heart of our shared humanity\u2026 I feel a gratitude that I cannot put into words.\u201d<\/p>\n Cook\u2019s habit was part of a strict routine. He rises before 4 a.m., spends an hour reading hundreds of emails, then works out before diving back into customer feedback. He said the practice kept his \u201chands on the pulse of what customers are feeling and thinking and doing,\u201d even as Apple navigated challenges like the pandemic, supply-chain disruptions, and the rise of AI.<\/p>\n To the Apple community:<\/span>For the past 15 years I\u2019ve started just about every morning the same way. <\/span>I open my email and I read notes I received the day before from Apple\u2019s users all over the world.<\/span>You share little pieces of your lives with me and tell me things you want me to know about how Apple has touched you. About the moment your mom was saved by her Apple Watch. About the perfect selfie you captured at the summit of a mountain that seemed impossible to climb. You thank me for the ways Mac has changed what you can do at work and sometimes give me a hard time because something you care about isn\u2019t working like it should.<\/span>In every one of those emails I feel the beating heart of our shared humanity. I feel a sense of deepening obligation to work harder and push further. But most of all, I feel a gratitude that I cannot put into words, that I somehow got to be the person on the other end of those emails, the leader of a company that ignites imaginations and enriches lives in such profound ways it defies description. What an honor and a privilege it has been.<\/span>Today we announced that I\u2019m taking the next step in my journey at Apple. Over the coming months I will be transitioning into a new role, leaving the CEO job behind in September and becoming Apple\u2019s executive chairman. A new person will be stepping into what I know in my heart is the best job in the world. That leader is John Ternus, a brilliant engineer and thinker who has spent the past 25 years building the Apple products our users love so much, obsessed with every detail, focused on every possible way we can make something better, bolder, more beautiful, and more meaningful.<\/span> He is the perfect person for the job.<\/span>John cares so much about who we are at Apple, what we do at Apple, who we reach at Apple, and he has the heart and character to lead with extraordinary integrity. I am so proud to call him Apple\u2019s next CEO. This company will reach such incredible heights under his leadership, and you will feel his impact in every bit of delight and discovery that grows out of the products and services to come. <\/span>I can\u2019t wait for you to get to know him like I do.<\/span>This is not goodbye. But at this moment of transition, I wanted to take the opportunity to say thank you. Not on behalf of the company, this time, though there is a wellspring of gratitude for you that overflows inside our walls. But simply on behalf of me. Tim. A person who grew up in a rural place in a different time and, for these magical moments, got to be the CEO of the greatest company in the world. <\/span>Thank you for the confidence and kindness you\u2019ve shown me.<\/span> Thank you for saying hi to me on the street and in our stores. Thank you for cheering alongside me when we unveiled a new product or service. Thank you, most of all, for believing in me to lead the company that has always put you at the center of our work. Every day we get up and think about what we can do to make your life a little bit better. And every day, you\u2019ve made mine the best I could have asked for.<\/span>Thank you.<\/span>Tim Cook <\/span><\/div>\n<\/div>\n After a 15-year run as Apple\u2019s CEO, Tim Cook has handed leadership to longtime insider John Ternus, moving into the role of executive chairman. Reflecting on his tenure, Cook shared one daily ritual that shaped his leadership and kept him connected to Apple\u2019s users. As he reflects on his tenure at the helm of the […]<\/p>\n","protected":false},"author":1,"featured_media":19824,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"class_list":["post-19823","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-31"],"magazineBlocksPostFeaturedMedia":{"thumbnail":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/09\/tim-cook.jpg","medium":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/09\/tim-cook.jpg","medium_large":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/09\/tim-cook.jpg","large":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/09\/tim-cook.jpg","1536x1536":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/09\/tim-cook.jpg","2048x2048":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/09\/tim-cook.jpg","blogsy-small":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/09\/tim-cook.jpg","blogsy-small-tall":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/09\/tim-cook.jpg","blogsy-small-square":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/09\/tim-cook.jpg","blogsy-small-masonry":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/09\/tim-cook.jpg","blogsy-medium":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/09\/tim-cook.jpg","blogsy-medium-masonry":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/09\/tim-cook.jpg","blogsy-large":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/09\/tim-cook.jpg","blogsy-wide":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/09\/tim-cook.jpg"},"magazineBlocksPostAuthor":{"name":"admin","avatar":"https:\/\/secure.gravatar.com\/avatar\/8709732a479614e7a8aa24d3eb1b239f30dc6d90c61464ed495001e7a469d856?s=96&d=mm&r=g"},"magazineBlocksPostCommentsNumber":"0","magazineBlocksPostExcerpt":"After a 15-year run as Apple\u2019s CEO, Tim Cook has handed leadership to longtime insider John Ternus, moving into the role of executive chairman. Reflecting on his tenure, Cook shared one daily ritual that shaped his leadership and kept him connected to Apple\u2019s users. As he reflects on his tenure at the helm of the […]","magazineBlocksPostCategories":["\u0b26\u0b47\u0b36 \u0b2c\u0b3f\u0b26\u0b47\u0b36"],"magazineBlocksPostViewCount":1,"magazineBlocksPostReadTime":5,"magazine_blocks_featured_image_url":{"full":["https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/09\/tim-cook.jpg",400,225,false],"medium":["https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/09\/tim-cook.jpg",300,169,false],"thumbnail":["https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/09\/tim-cook.jpg",150,84,false]},"magazine_blocks_author":{"display_name":"admin","author_link":"https:\/\/koshalsambada.in\/author\/admin"},"magazine_blocks_comment":0,"magazine_blocks_author_image":"https:\/\/secure.gravatar.com\/avatar\/8709732a479614e7a8aa24d3eb1b239f30dc6d90c61464ed495001e7a469d856?s=96&d=mm&r=g","magazine_blocks_category":"\u0b26\u0b47\u0b36 \u0b2c\u0b3f\u0b26\u0b47\u0b36<\/a>","_links":{"self":[{"href":"https:\/\/koshalsambada.in\/index.php?rest_route=\/wp\/v2\/posts\/19823","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/koshalsambada.in\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/koshalsambada.in\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/koshalsambada.in\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/koshalsambada.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=19823"}],"version-history":[{"count":0,"href":"https:\/\/koshalsambada.in\/index.php?rest_route=\/wp\/v2\/posts\/19823\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/koshalsambada.in\/index.php?rest_route=\/wp\/v2\/media\/19824"}],"wp:attachment":[{"href":"https:\/\/koshalsambada.in\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=19823"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/koshalsambada.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=19823"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/koshalsambada.in\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=19823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}A 15-year morning ritual of Tim Cook<\/h2>\n<\/p>\n
Tim Cook\u2019s 4 am routine<\/h2>\n<\/p>\n
Read former Apple CEO Tim Cook\u2019s complete letter here<\/h2>\n<\/p>\n
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Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"