{"id":13544,"date":"2026-08-18T05:05:05","date_gmt":"2026-08-18T05:05:05","guid":{"rendered":"https:\/\/koshalsambada.in\/?p=13544"},"modified":"2026-08-18T05:05:05","modified_gmt":"2026-08-18T05:05:05","slug":"zoho-founder-sridhar-vembu-says-rising-memory-and-ai-token-prices-are-making-business-very-difficult-we-have","status":"publish","type":"post","link":"https:\/\/koshalsambada.in\/?p=13544","title":{"rendered":"Zoho founder Sridhar Vembu says rising memory and AI token prices are making business very difficult: \u2018We have \u2026\u2019"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<div class=\"e9jwa\">\n<div class=\"vdo_embedd\">\n<div class=\"GfdvZ\">\n<section class=\"_bIDB  clearfix id-r-component leadmedia undefined undefined  E9tg9 \" style=\"top:0px\">\n<div class=\"_bIDB\" data-ua-type=\"1\" onclick=\"stpPgtnAndPrvntDefault(event)\">\n<div class=\"ypVvZ\">\n<div class=\"WGttI\"><img src=\"https:\/\/static.toiimg.com\/thumb\/msid-133311230,imgsize-55917,width-400,height-225,resizemode-4\/zoho-founder-sridhar-vembu.jpg\" alt=\"Zoho founder Sridhar Vembu says rising memory and AI token prices are making business very difficult: \u2018We have \u2026\u2019\" decoding=\"async\" fetchpriority=\"high\"\/><\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div><\/div>\n<\/div>\n<p>Zoho co-founder Sridhar Vembu has raised concerns over the sharp rise in computer memory prices, saying the increase, along with the cost of AI tokens, is making it harder to run businesses.<!-- --> Sridhar Vembu was responding to a Tom\u2019s Hardware report that said memory prices have jumped as much as 500% in the past 12 months, with some DDR5 RAM kits now costing nearly 10 times their lowest recorded prices. The Zoho founder said companies have so far tried to avoid passing these higher costs to customers, but added that holding prices steady is becoming increasingly difficult.<span class=\"id-r-component br\" data-pos=\"3\"\/><\/p>\n<p><h2>Sridhar Vembu: Memory prices have made business \u2018very difficult\u2019<\/h2>\n<\/p>\n<p>Reacting to the report in a post on X, Sridhar Vembu wrote: \u201cMemory prices, along with AI token prices have made business very difficult. <!-- -->We have held back from raising prices but it is becoming hard.\u201d<span class=\"id-r-component br\" data-pos=\"9\"\/>His comments come as memory prices have climbed sharply over the past year. According to historical pricing data cited by Tom&#8217;s Hardware, a 64GB DDR5-5600 kit that averaged around $191 in August 2025 was priced at about $1,118 in August 2026, an increase of about 485%.<span class=\"id-r-component br\" data-pos=\"11\"\/>Higher-capacity memory has seen an even bigger jump from its previous lows. A 128GB DDR5-6400 kit was recently listed at $3,399, compared with a lowest tracked price of $329. The increase is not limited to DDR5. DDR4 prices have also risen, with the report showing year-on-year increases ranging from about 120% to 177% across the memory kits it tracked.<span class=\"id-r-component br\" data-pos=\"15\"\/><\/p>\n<p><h2>Sridhar Vembu says the era of \u2018free\u2019 memory is over<\/h2>\n<\/p>\n<p>In the post, Sridhar Vembu also used the sharp price increase to make a broader point about how software is developed. He argued that programming languages and software tools will have to become more efficient as memory becomes more expensive.<span class=\"id-r-component br\" data-pos=\"20\"\/>\u201cA techncial note: for a long time, programming languages were designed with the assumption that memory is \u2018free\u2019. That era has now ended. We need highly memory efficient languages and smarter compilers, even for AI to use,\u201d Vembu wrote.<span class=\"id-r-component br\" data-pos=\"22\"\/>He added: \u201cSafety of code and productivity in writing code cannot come at the expense of memory bloat. That is my area of research.\u201d<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/timesofindia.indiatimes.com\/technology\/tech-news\/zoho-founder-sridhar-vembu-says-rising-memory-and-ai-token-prices-are-making-business-very-difficult-we-have-\/articleshow\/133311214.cms\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zoho co-founder Sridhar Vembu has raised concerns over the sharp rise in computer memory prices, saying the increase, along with the cost of AI tokens, is making it harder to run businesses. Sridhar Vembu was responding to a Tom\u2019s Hardware report that said memory prices have jumped as much as 500% in the past 12 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13545,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"class_list":["post-13544","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-31"],"magazineBlocksPostFeaturedMedia":{"thumbnail":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/08\/zoho-founder-sridhar-vembu.jpg","medium":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/08\/zoho-founder-sridhar-vembu.jpg","medium_large":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/08\/zoho-founder-sridhar-vembu.jpg","large":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/08\/zoho-founder-sridhar-vembu.jpg","1536x1536":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/08\/zoho-founder-sridhar-vembu.jpg","2048x2048":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/08\/zoho-founder-sridhar-vembu.jpg","blogsy-small":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/08\/zoho-founder-sridhar-vembu.jpg","blogsy-small-tall":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/08\/zoho-founder-sridhar-vembu.jpg","blogsy-small-square":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/08\/zoho-founder-sridhar-vembu.jpg","blogsy-small-masonry":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/08\/zoho-founder-sridhar-vembu.jpg","blogsy-medium":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/08\/zoho-founder-sridhar-vembu.jpg","blogsy-medium-masonry":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/08\/zoho-founder-sridhar-vembu.jpg","blogsy-large":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/08\/zoho-founder-sridhar-vembu.jpg","blogsy-wide":"https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/08\/zoho-founder-sridhar-vembu.jpg"},"magazineBlocksPostAuthor":{"name":"admin","avatar":"https:\/\/secure.gravatar.com\/avatar\/8709732a479614e7a8aa24d3eb1b239f30dc6d90c61464ed495001e7a469d856?s=96&d=mm&r=g"},"magazineBlocksPostCommentsNumber":"0","magazineBlocksPostExcerpt":"Zoho co-founder Sridhar Vembu has raised concerns over the sharp rise in computer memory prices, saying the increase, along with the cost of AI tokens, is making it harder to run businesses. Sridhar Vembu was responding to a Tom\u2019s Hardware report that said memory prices have jumped as much as 500% in the past 12 [&hellip;]","magazineBlocksPostCategories":["\u0b26\u0b47\u0b36 \u0b2c\u0b3f\u0b26\u0b47\u0b36"],"magazineBlocksPostViewCount":1,"magazineBlocksPostReadTime":2,"magazine_blocks_featured_image_url":{"full":["https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/08\/zoho-founder-sridhar-vembu.jpg",400,225,false],"medium":["https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/08\/zoho-founder-sridhar-vembu.jpg",300,169,false],"thumbnail":["https:\/\/koshalsambada.in\/wp-content\/uploads\/2026\/08\/zoho-founder-sridhar-vembu.jpg",150,84,false]},"magazine_blocks_author":{"display_name":"admin","author_link":"https:\/\/koshalsambada.in\/author\/admin"},"magazine_blocks_comment":0,"magazine_blocks_author_image":"https:\/\/secure.gravatar.com\/avatar\/8709732a479614e7a8aa24d3eb1b239f30dc6d90c61464ed495001e7a469d856?s=96&d=mm&r=g","magazine_blocks_category":"<a href=\"#\" class=\"category-link category-link-31\">\u0b26\u0b47\u0b36 \u0b2c\u0b3f\u0b26\u0b47\u0b36<\/a>","_links":{"self":[{"href":"https:\/\/koshalsambada.in\/index.php?rest_route=\/wp\/v2\/posts\/13544","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/koshalsambada.in\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/koshalsambada.in\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/koshalsambada.in\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/koshalsambada.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13544"}],"version-history":[{"count":0,"href":"https:\/\/koshalsambada.in\/index.php?rest_route=\/wp\/v2\/posts\/13544\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/koshalsambada.in\/index.php?rest_route=\/wp\/v2\/media\/13545"}],"wp:attachment":[{"href":"https:\/\/koshalsambada.in\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13544"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/koshalsambada.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13544"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/koshalsambada.in\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}